Performance Marketing Manager

Husk Power Systems; Sector 10; On-site; INR 2,000,000 - 3,400,000; Full time

Job summary

Husk Power Systems is seeking a data-driven Performance Marketing Manager for its Residential Solar division in Uttar Pradesh, India. You will own paid campaigns, optimize CPL and ROAS, and lead the end-to-end funnel from click to installation.

You will manage budgets across Google Ads, Meta Ads, and LinkedIn, improve landing page conversions, and collaborate with Sales and Product teams to refine the value proposition for high-value solar offerings.

Qualifications

• 5+ years of hands-on performance marketing experience.
• Experience generating leads for high-value products (solar, real estate, home improvement, etc.).
• Deep expertise in Google Ads (Search & Performance Max) and Meta Ads.
• Proven track record managing large monthly budgets.
• Experience optimizing CPL and improving funnel conversions.
• Strong analytical skills with advanced Excel proficiency.
• Experience with CRM systems and offline conversion tracking.
• Ability to work in a fast-scaling, performance-driven environment.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn.
• Drive high-intent lead acquisition for rooftop solar installations.
• Own end-to-end lead generation funnel from click to installation.
• Optimize landing pages for higher conversion rates and lead quality.
• Monitor CPL, CAC, ROAS and conversion rates; build dashboards and reports.
• Run A/B and multivariate tests on creatives, copy, audiences, and pages.
• Collaborate with sales, product, and creative teams to improve value proposition and attribution.
• Ensure accurate tracking via GA4, conversion APIs and CRM integrations.

Skills

Performance marketing

Lead generation

Funnel optimization

Data analysis

A/B testing

CRM integrations / offline tracking

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics / GA4

Conversion APIs

Job description

Performance Marketing Manager Residential Solar

Role Overview

We are looking for a data-driven and results-oriented Performance Marketing Manager to drive qualified lead generation and customer acquisition for our Residential Solar business. The role will focus on scaling digital demand across paid channels, optimizing cost per lead (CPL), improving conversion rates, and maximizing return on ad spend (ROAS).

This position requires strong experience in performance marketing, funnel optimization, and local lead generation for high-value products.

Key Responsibilities

1. Paid Campaign Management

• Plan, execute, and optimize paid campaigns across:
  • Google Ads (Search, Performance Max, Display, YouTube)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn (if applicable for premium segment)
• Drive high-intent lead acquisition for rooftop solar installations.
• Manage location-based targeting campaigns across multiple cities and states.

2. Lead Generation & Funnel Optimization

• Own end-to-end lead generation funnel from click to installation.
• Optimize landing pages for higher conversion rates.
• Improve lead quality to ensure high appointment-to-installation conversion.
• Track and reduce CPL and CAC while maintaining lead quality.

3. Performance Measurement & Reporting

• Monitor and report on:
  • CPL (Cost per Lead)
  • CAC (Customer Acquisition Cost)
  • ROAS
  • Conversion rates (Lead Site Visit Installation)
• Build dashboards and weekly/monthly performance reports.
• Forecast budgets and scale profitable campaigns.

4. Experimentation & Growth

• Run A/B and multivariate testing across:
  • Ad creatives
  • Copy
  • Target audiences
  • Landing pages
• Identify new scalable acquisition channels.
• Test new ad formats and emerging marketing technologies.

5. Marketing-Tech & Tracking

• Ensure accurate tracking via:
  • Google Analytics / GA4
  • Conversion APIs
  • CRM integrations
• Collaborate with sales teams to track offline conversions and improve attribution.
• Optimize marketing automation and lead routing systems.

6. Cross-Functional Collaboration

• Work closely with:
  • Sales teams (to improve lead quality and conversion)
  • Product/Technical teams (to refine customer value proposition)
  • Creative teams (to develop high-performing solar ad creatives)

Requirements

• 5+ years of hands-on performance marketing experience.
• Strong experience in lead generation for high-value or home-improvement products (solar, real estate, home loans, insurance, etc. preferred).
• Deep expertise in Google Ads (Search & Performance Max) and Meta Ads.
• Proven track record of managing large monthly budgets.
• Experience optimizing CPL and improving funnel conversions.
• Strong analytical skills with advanced Excel proficiency.
• Experience with CRM systems and offline conversion tracking.
• Ability to work in a fast-scaling, performance-driven environment.