Performance Marketing Associate

ESP Engineered; Gurugram District; On-site; INR 600,000 - 800,000; Full time

Job summary

ESP Engineered is seeking a Sr. Associate (Performance Marketing) who will be responsible for driving lead generation through digital marketing channels. The ideal candidate should have significant experience in managing PPC campaigns on Google Ads and Meta platforms, with a focus on optimizing performance for maximum ROI.

Key qualifications include a minimum of 3 years of digital marketing experience, strong analytical skills, and the ability to develop actionable marketing strategies. The role involves collaborating with various teams to create effective digital campaigns and support the company's growth in the residential solar sector.

Qualifications

• 3+ years of digital marketing experience in B2C or financial/investment services.
• Strong analytical skills for data-driven insights.
• Proven digital and performance marketing skills.

Responsibilities

• Manage and optimize PPC campaigns across various platforms.
• Develop and implement paid search and social campaigns.
• Measure and improve website traffic and conversion.

Skills

Digital marketing experience

Analytical skills

Google Ads management

Meta advertising

Communication skills

Job description

Job Overview

At SolarSquare we are building the Home‑Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full‑stack D2C residential solar brand – designing, installing, maintaining (after‑sales) and financing solar systems for home‑owners across India.

In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.

Position

The Sr. Associate (Performance Marketing) will be responsible for all top‑of‑the‑funnel initiatives aimed at lead generation through digital mediums. The ideal candidate should be highly skilled in managing and optimizing campaigns on Google Ads and Meta platforms (Facebook and Instagram). As the Performance Marketing Lead for our residential and housing society business, this position is responsible for increasing inbound lead acquisitions through effective and efficient digital campaigns and driving brand awareness.

Key Responsibilities

• Be accountable for all PPC campaigns (search, display, YouTube & P‑Max, Meta ads).
• Hands‑on experience with Google Adwords (search, Shopping, Performance Max & YT) and Meta marketing.
• Develop, implement, and manage paid search and paid social campaigns to generate high‑quality leads.
• Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives.
• Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping).
• Expertise in Meta (Facebook and Instagram) advertising, including Audience Insights and Custom Audiences, Retargeting, and Lookalike Audiences.
• Strong understanding of all Google Ads formats, including experience with conversion tracking, pixel setup, and event tracking.
• Review end‑to‑end PPC strategy and execution on Google and Meta.
• Strategize, create, and manage campaigns across various digital channels, optimizing based on data‑driven insights and quantitative analysis to ensure high ROI.
• Establish relevant KPIs and targets and use dashboards for performance tracking and optimization.
• Drive improvements in ROI and cost per acquisition across all channels.
• Plan and implement budget schedules to achieve revenue goals; manage budget allocations, bid strategies, and optimize for ROI.
• Identify trends and insights to optimize spend and maximize ROI; monitor competitor activity and trends.
• Measure and provide internal reports on performance of all digital marketing campaigns against goals (ROI and KPIs).
• Establish data collection mechanisms and processes for quick feedback loops for lead qualification, pre‑sales, and field sales teams.
• Measure and improve website traffic and web conversion.
• Design and develop different messaging strategies for key stakeholders; evaluate new digital technologies and web analytics tools.
• Work closely with the wider marketing team to optimize audience and communication strategies.
• Collaborate with content and design teams to create compelling ad creatives.

Qualifications

• 3+ years of digital marketing experience preferably in B2C product or financial/investment services industry.
• Strong analytical skills with the ability to analyze raw data, draw conclusions, and develop actionable recommendations and data‑driven insights to optimize results.
• Proven digital and performance marketing skills; experience with paid channels such as Google Ads and Meta.
• Strong verbal and written communication skills.
• Google Ads and Facebook certifications are a plus.
• Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals.
• Humble, open to feedback and collaborative.