Head of Marketing

Lytegen; Sahibzada Ajit Singh Nagar; On-site; INR 11,483,000 - 17,225,000; Full time

Benefits offered by this job

Competitive compensation

Global exposure

Career growth

Professional development

Collaborative culture

Work stability & vision

Leadership autonomy

Recognition & rewards

Job summary

A renewable energy company based in Punjab is hiring a Head of Marketing and Growth responsible for the demand generation engine. The ideal candidate should have over 10 years in marketing roles, proven B2C experience, and hands-on knowledge in Meta and Google Ads. This position offers competitive compensation, global collaboration, and opportunities for career growth within a mission-driven culture.

Qualifications

• 10+ years of experience in performance-driven digital marketing or growth roles.
• 3+ years in a leadership/ownership role.
• Proven success in the US market for consumer acquisition.
• Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
• Deep analytical strengths — comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
• Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
• Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.
• Excellent written and spoken English, with the ability to align closely with US-based leadership on strategy and messaging.
• Strong bias for execution, experimentation, and rapid iteration. You ship campaigns and take ownership of results.

Responsibilities

• Own the marketing and growth strategy.
• Build and manage a high-performing marketing team.
• Drive performance marketing across various channels.
• Design, test, and optimize full funnels from ad to booked appointment, including landing pages and forms.
• Set up and manage tracking, attribution, and reporting across CRM, ad platforms, and analytics tools.
• Collaborate with sales and operations leadership to define lead quality and refine targeting.
• Own the company’s brand presence across website, social channels, and online reputation.
• Evaluate, onboard, and manage external agencies and vendors while keeping core strategy in-house.
• Develop playbooks, SOPs, dashboards, and repeatable systems to scale marketing.

Skills

Performance-driven digital marketing

B2C marketing experience

Analytical skills

Meta Ads

Google Ads

Team management

English proficiency

Team leadership

English proficiency

Hiring & coaching

Tools

CRM systems

Analytics platforms

Landing-page builders

CRMs

Analytics platforms

Job description

We are hiring a Head of Marketing and Growth to own the entire demand generation engine. This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine.
You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization. You will work directly with the founder and sales leadership in the US.

Essential Duties and Responsibilities

• Own the marketing and growth strategy, including channel mix, budget allocation, performance targets, and the roadmap for lead and booking generation.
• Build and manage a high-performing team across media buying, content, creative, marketing operations, and analytics.
• Drive performance marketing across Meta, Google, and additional channels to generate qualified solar leads at or below target CPL and CPS.
• Design, test, and optimize full funnels from ad to booked appointment, including landing pages, forms, routing, nurture flows, and remarketing.
• Set up and manage tracking, attribution, and reporting across CRM, ad platforms, and analytics tools so every dollar of spend is accountable.
• Collaborate with sales and operations leadership to define lead quality, refine targeting, and iterate quickly using sales feedback and close-rate data.
• Own the company’s brand presence, including website, social channels, creative direction, and online reputation management.
• Evaluate, onboard, and manage external agencies and vendors while keeping core strategy and intelligence in-house.
• Develop playbooks, SOPs, dashboards, and repeatable systems to make marketing scalable and reliable.

• 10+ years of experience in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role.
• Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.
• Demonstrated success in the US market, including running profitable paid campaigns for US consumers.
• Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
• Deep analytical strengths — comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
• Hands‑on experience with Meta Ads, Google Ads, landing‑page builders, analytics platforms, and CRMs.
• Experience hiring, coaching, and managing a lean, high‑output marketing team with clear KPIs.
• Excellent written and spoken English, with the ability to align closely with US‑based leadership on strategy and messaging.
• Strong bias for execution, experimentation, and rapid iteration. You ship campaigns and take ownership of results.

• Competitive Compensation – Attractive salary package with performance‑based incentives.
• Global Exposure – Direct collaboration with U.S. leadership and cross‑border teams.
• Career Growth – Clear progression path toward senior leadership roles in a fast‑scaling company.
• Impact‑Driven Work – Be part of the renewable energy sector and contribute to sustainability.
• Professional Development – Opportunities to lead cross‑functional projects, implement global best practices, and upskill through learning initiatives.
• Collaborative Culture – Work with driven, talented peers in an inclusive and supportive environment.
• Work Stability & Vision – Join a company with strong long‑term growth plans and a mission‑driven culture.
• Leadership Autonomy – Freedom to design and execute operations strategies, with the trust of global leadership.
• Recognition & Rewards – Regular acknowledgment for high performance and impact delivered.