Marketing Head

Lytegen; Mohali; Hybrid; INR 3,000,000 - 5,500,000; Full time

Benefits offered by this job

Competitive compensation

Global exposure

Career growth

Impact-driven work

Professional development

Collaborative culture

Leadership autonomy

Recognition rewards

Job summary

Lytegen is seeking a Head of Marketing and Growth to own the demand-generation engine for the US solar business. You will build and lead the marketing function, drive profitable customer acquisition, and turn marketing into a predictable revenue engine.

Collaborate with founder and US sales leadership on strategy, execution, and KPIs. You will manage a team across paid media, content, creative, marketing operations, and analytics, owning channel mix, budget, targets, and roadmaps.

Qualifications

• 10+ years in performance-driven digital marketing or growth roles.
• At least 3 years in a leadership/ownership role.
• Proven B2C marketing experience, preferably in high-velocity consumer acquisition.
• Experience running profitable paid campaigns for US consumers.
• Experience managing meaningful monthly budgets in Meta and Google Ads.
• Deep analytical strengths with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
• Hands-on with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
• Experience hiring and leading a lean marketing team with KPIs.
• Excellent written and spoken English, aligned with US leadership.

Responsibilities

• Own the marketing and growth strategy across channels and budgets.
• Build and lead a high-performing team across media buying, content, creative, and analytics.
• Design, test, and optimize full funnels from ad to booked appointment.
• Set up tracking, attribution, and reporting across CRM and ad platforms.
• Collaborate with sales and operations to define lead quality and targeting.
• Own brand presence, website, social channels, and online reputation.

Skills

Digital marketing

Performance marketing

Leadership

B2C marketing

US market

Analytics

Meta Ads

Google Ads

Landing pages

CRM

Tools

Meta Ads

Google Ads

Landing pages

Analytics tools

CRM

Website builders

Job description

We are hiring a Head of Marketing and Growth to own the entire demand generation engine. This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine. You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization. You will work directly with the founder and sales leadership in the US.

Own the marketing and growth strategy, including channel mix, budget allocation, performance targets, and the roadmap for lead and booking generation. Build and manage a high-performing team across media buying, content, creative, marketing operations, and analytics. Drive performance marketing across Meta, Google, and additional channels to generate qualified solar leads at or below target CPL and CPS. Design, test, and optimize full funnels from ad to booked appointment, including landing pages, forms, routing, nurture flows, and remarketing. Set up and manage tracking, attribution, and reporting across CRM, ad platforms, and analytics tools so every dollar of spend is accountable. Collaborate with sales and operations leadership to define lead quality, refine targeting, and iterate quickly using sales feedback and close-rate data. Own the company's brand presence, including website, social channels, creative direction, and online reputation management. Evaluate, onboard, and manage external agencies and vendors while keeping core strategy and intelligence in-house. Develop playbooks, SOPs, dashboards, and repeatable systems to make marketing scalable and reliable.

Requirements

• 10+ years of experience in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role.
• Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.
• Demonstrated success in the US market, including running profitable paid campaigns for US consumers.
• Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
• Deep analytical strengths ? comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
• Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
• Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.
• Excellent written and spoken English, with the ability to align closely with US-based leadership on strategy and messaging.
• Strong bias for execution, experimentation, and rapid iteration.
• You ship campaigns and take ownership of results.

Benefits

• Competitive Compensation ? Attractive salary package with performance-based incentives.
• Global Exposure ? Direct collaboration with U.S. leadership and cross-border teams.
• Career Growth ? Clear progression path toward senior leadership roles in a fast-scaling company.
• Impact-Driven Work ? Be part of the renewable energy sector and contribute to sustainability.
• Professional Development ? Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
• Collaborative Culture ? Work with driven, talented peers in an inclusive and supportive environment.
• Work Stability & Vision ? Join a company with strong long-term growth plans and a mission-driven culture.
• Leadership Autonomy ? Freedom to design and execute operations strategies, with the trust of global leadership.
• Recognition & Rewards ? Regular acknowledgment for high performance and impact delivered.