Performance Marketing Manager

Avvatar India; Mumbai; On-site; INR 900,000 - 1,700,000; Full time

Benefits offered by this job

Amazon Ads experience (good to have)

Flipkart Ads experience (good to have)

Influencer/creator marketing exposure

Job summary

Avvatar India is seeking a performance marketing lead to own the paid acquisition engine end to end across Google and Meta, driving profitable D2C revenue and expanding brand reach for launches and creator collaborations.

You will plan, launch and optimise campaigns, manage monthly media plans and budgets, run structured tests, and build full-funnel journeys from awareness to repeat purchases with careful audience segmentation.

Qualifications

• 3-5 years in performance marketing, ideally at a D2C, FMCG, nutrition, wellness or consumer brand.
• Hands-on with Google Ads and Meta Ads Manager.
• Proven record of scaling revenue while holding or improving CAC and ROAS.
• Experience running brand and awareness campaigns alongside conversion campaigns.
• Strong with GA4, GTM, Meta Pixel / CAPI and attribution basics.
• Sharp eye for ad creative - knows what makes a thumb-stopping hook.
• Graduate in any discipline; MBA in Marketing is a plus.

Responsibilities

• Plan, launch and optimise campaigns across Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen) and Meta (Facebook, Instagram - prospecting, retargeting, Advantage+).
• Own monthly media plans and budgets; allocate spend by channel, SKU and region to hit revenue, CAC and ROAS targets.
• Run structured A/B tests on creatives, audiences, bidding, landing pages and offers; scale winners fast.
• Build full-funnel journeys - awareness to purchase to repeat - with audience segmentation, lookalikes and remarketing.
• Plan paid amplification for brand campaigns, product launches, sponsorships and festive moments (e.g., Diwali, sale events).
• Run reach, video-view and awareness campaigns on YouTube and Meta, and measure brand lift.
• Amplify influencer and creator content through partnership ads (Meta) and YouTube.
• Own tracking: GA4, GTM, Meta Pixel / CAPI and attribution basics.
• Publish weekly and monthly dashboards on spend, CAC, ROAS, CTR, CVR, AOV and cohort repeat.

Skills

Performance marketing

Google Ads

Meta Ads Manager

GA4

GTM

Meta Pixel

Conversions API

Attribution basics

A/B testing

Brand campaigns

Education

Graduate in any discipline

MBA in Marketing (plus)

Tools

Google Ads Manager

Meta Ads Manager

GA4

GTM

Meta Pixel

Conversions API

Job description

You will own Avvatar's paid acquisition engine end to end - driving profitable D2C revenue on Google and Meta while building brand reach for launches, campaigns and creator collaborations. You will turn spend into measurable growth: lower CAC, higher ROAS and a stronger repeat base.

Key responsibilities

Performance marketing (Google & Meta)

• Plan, launch and optimise campaigns across Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen) and Meta (Facebook, Instagram - prospecting, retargeting, Advantage+).
• Own monthly media plans and budgets; allocate spend by channel, SKU and region to hit revenue, CAC and ROAS targets.
• Run structured A/B tests on creatives, audiences, bidding, landing pages and offers; scale winners fast.
• Build full-funnel journeys - awareness to purchase to repeat - with audience segmentation, lookalikes and remarketing.

Branding & campaigns

• Plan paid amplification for brand campaigns, product launches, sponsorships and festive moments (e.g., Diwali, sale events).
• Run reach, video-view and awareness campaigns on YouTube and Meta, and measure brand lift.
• Amplify influencer and creator content through partnership ads (Meta) and YouTube.

Analytics & reporting

• Own tracking: GA4, Meta Pixel and Conversions API, Google Tag Manager, UTM hygiene.
• Publish weekly and monthly dashboards on spend, CAC, ROAS, CTR, CVR, AOV and cohort repeat.

Must-have skills & experience

• 3-5 years in performance marketing, ideally at a D2C, FMCG, nutrition, wellness or consumer brand.
• Hands-on with Google Ads and Meta Ads Manager.
• Proven record of scaling revenue while holding or improving CAC and ROAS.
• Experience running brand and awareness campaigns alongside conversion campaigns.
• Strong with GA4, GTM, Meta Pixel / CAPI and attribution basics.
• Sharp eye for ad creative - knows what makes a thumb-stopping hook.
• Graduate in any discipline; MBA in Marketing is a plus.

Good to have

• Experience with Amazon Ads, Flipkart Ads or quick commerce ads (Blinkit, Zepto, Instamart).
• Exposure to influencer / creator marketing and partnership ads.