Performance Marketing Manager

Glenmark Pharmaceuticals; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Glenmark Pharmaceuticals is seeking an experienced E-commerce Performance Marketing Manager to lead data-driven digital marketing for our e-commerce business. You will oversee campaigns across Paid Search, Paid Social, Display, Affiliate, and Email to drive acquisition and revenue on brand sites and marketplaces.

You will optimize campaigns, run A/B tests, analyze ROI and CAC, and collaborate with Brand Marketing and Modern Trade to align with business goals.

Responsibilities

• Develop and execute performance marketing campaigns across Paid Search, Paid Social, Display, Affiliate, and Email for Brand ecommerce and marketplaces.
• Create, execute and manage campaigns aligned with marketing and sales objectives and revenue goals.
• Develop customer acquisition, engagement, and retention strategies to drive traffic and revenue.
• Continuously optimize campaigns to increase ROI through bid management, targeting, copy and landing page optimization.
• Conduct A/B testing of campaigns to improve efficiency and effectiveness.
• Analyze campaign performance and provide regular reports with actionable insights to leadership.
• Collaborate with cross-functional teams including Brand Marketing and Modern Trade to align campaigns with business goals.

Job description

We are seeking an experienced E-commerce Performance Marketing Manager to oversee and execute all aspects of digital marketing for our e-commerce business. The ideal candidate will have a deep understanding of performance marketing strategies, channels, and technologies, as well as a proven track record of driving business growth through data-driven insights and optimization on E-comm. sites using Performance Marketing practices.

Primary responsibilities:

• Develop and execute performance marketing campaigns across multiple channels, including Paid Search, Paid Social, Display advertising, Affiliate marketing, and Email marketing for Brand ecommerce platform and marketplaces (Amazon, Flipkart, etc.)
• Create, execute and manage campaigns in accordance with marketing and sales objectives, revenue goals, and business strategy.
• Develop customer acquisition, engagement, and retention strategies to drive traffic, conversion, and revenue growth across the ecommerce platforms.
• Continuously optimize campaigns to increase ROI, including bid management, audience targeting, ad copy optimization, landing page optimization, and conversion rate optimization
• A/B Testing of campaigns for efficiency and effectiveness
• Analyze campaign performance and provide regular reports and insights to the leadership team, including recommendations for improvements.
• Develop, measure, and analyze key performance metrics to evaluate campaign effectiveness, including ROI, customer acquisition cost, customer lifetime value, and conversion rate.
• Continuously monitor and analyze industry trends and competitive landscape to identify opportunities and threats.
• Manage relationships with external agencies and vendors, including negotiating commercials and ensuring campaign delivery and performance.
• Collaborate with cross-functional teams, including Brand Marketing, Modern Trade to ensure campaigns are aligned with overall business goals.