Performance Management Specialist META, GOOGLE and ECOMMERCE

FFACE; West Bengal; On-site; INR 700,000 - 1,300,000; Full time

Job summary

FFACE in India is seeking a performance marketing specialist to scale FMCG, D2C, or consumer brands across paid digital media and e-commerce marketplaces. You will focus on numbers, acquisition, conversion, and profitability—not just impressions.

You will plan, execute, and optimise campaigns on Meta Ads and Google Ads, manage marketplace advertising, and collaborate with creative and analytics teams to drive profitable growth.

Qualifications

• ,
• 3–6 years of hands-on experience in performance marketing.
• Proven experience scaling FMCG, D2C, beauty, personal care, fragrance, or other consumer products.
• Strong expertise in Meta Ads Manager and Google Ads.
• Experience with e-commerce marketplace advertising (Amazon Ads, Flipkart Ads).
• Data-driven with attribution, conversion funnels, and profitability.

Responsibilities

• Plan, execute, optimise, and scale campaigns across Facebook and Instagram to drive customer acquisition and revenue.
• Manage Google Ads: Search, Shopping, Performance Max, Display, and YouTube campaigns.
• Manage and optimise sponsored advertising across Amazon, Flipkart, Myntra and other platforms.
• Improve ROAS through audience segmentation, testing, and funnel optimisation.
• Reduce ACOS on marketplaces while growing sales and visibility.
• Balance revenue growth, CAC, margins, and ad spend for sustainable growth.
• Develop high-converting creatives with the creative team and test offers.
• Track ROAS, ACOS, TACOS, CAC, CTR, CPC, CVR, and revenue attribution; build dashboards.
• Identify bottlenecks across product listings, pages, and checkout to improve conversions.
• Dynamically allocate budgets across platforms based on performance.
• Develop scalable performance marketing strategies for launches and promotions.

Skills

Performance marketing

ROAS optimization

Data-driven

Analytical thinking

Tools

Meta Ads Manager

Google Ads

Shopify

Google Analytics 4

Job description

The Role

We are looking for a performance marketing specialist with proven experience in scaling FMCG, D2C, or consumer brands across paid digital media and e-commerce marketplaces. The ideal candidate will be obsessed with numbers, consumer acquisition, conversion, and profitability—not just impressions and clicks.

Key Responsibilities

• Meta Ads: Plan, execute, optimise, and scale campaigns across Facebook and Instagram to drive customer acquisition and revenue.
• Google Ads: Manage Search, Shopping, Performance Max, Display, and YouTube campaigns wherever relevant.
• Marketplace Advertising: Manage and optimise sponsored advertising across Amazon, Flipkart, Myntra, and other relevant e-commerce platforms.
• Accelerate ROAS: Improve Return on Ad Spend through audience segmentation, campaign restructuring, creative testing, retargeting, and funnel optimisation.
• Reduce ACOS: Continuously reduce Advertising Cost of Sales on marketplaces while growing sales and maintaining product visibility.
• Scale Profitably: Balance revenue growth, customer acquisition cost, contribution margins, and advertising spend to deliver sustainable business growth.
• Creative Performance: Work closely with the creative team to develop and test high-converting ad creatives, product videos, copy, and offers.
• Analytics & Reporting: Track ROAS, ACOS, TACOS, CAC, CTR, CPC, CVR, and revenue attribution. Build actionable reports and performance dashboards.
• Conversion Optimisation: Identify bottlenecks across product listings, landing pages, and checkout journeys to improve conversion rates.
• Budget Management: Allocate budgets dynamically across platforms based on performance, sales potential, and profitability.
• Growth Strategy: Develop scalable performance marketing strategies for launches, seasonal campaigns, promotional events, and new customer acquisition.
  

What We’re Looking For

• 3–6 years of hands-on experience in performance marketing.
• Proven experience in scaling an FMCG, D2C, beauty, personal care, fragrance, or other consumer products business.
• Strong practical expertise in Meta Ads Manager and Google Ads.
• Demonstrable experience managing e-commerce marketplace advertising, particularly Amazon Ads and Flipkart Ads.
• A proven track record of improving ROAS, reducing ACOS, and scaling advertising-driven revenue.
• Strong understanding of unit economics, attribution, conversion funnels, and profitability.
• Data-driven thinking, analytical ability, and a bias for action.
• Experience with Shopify, Google Analytics 4, pixels, conversion tracking, and reporting tools will be an advantage.
  

How We’ll Measure Success

• Higher ROAS and lower ACOS.
• Consistent growth in paid-attributed sales and total online revenue.
• Lower customer acquisition costs.
• Improved conversion rates and advertising efficiency.
• Profitable scaling of digital and marketplace channels.

Important: We are looking for someone who has actually scaled businesses and managed performance budgets—not someone whose experience is limited to running campaigns without measurable business outcomes. Immediate joiners are an advantage.