Performance Marketing Manager

Adentech Pvt. Ltd.; Mumbai; On-site; INR 540,000 - 720,000; Full time

Job summary

Adentech Pvt. Ltd. in Mumbai seeks a data-driven Performance Marketing Manager to plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, YouTube, and programmatic networks.

The role focuses on driving user acquisition, revenue growth, and ROI through strategic budget management and cross-functional collaboration. The ideal candidate has 5 years of hands-on digital marketing experience, deep platform knowledge, and strong analytical skills with Google Analytics and Excel.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 5 years of hands-on experience in performance/digital marketing.
• Proven experience managing paid media budgets and ROI.
• Deep understanding of Google Ads, Meta Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and proficiency with Google Analytics, Excel, attribution software.
• Experience with remarketing, lookalike audiences, and audience segmentation.
• Knowledge of SEO, CRO and marketing automation tools is a plus.
• Self-starter with strong project management and communication skills.

Responsibilities

• Plan and execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic, and affiliates.
• Own the performance marketing budget and allocate spend to maximize ROI.
• Monitor, analyze, and optimize campaign performance (CPC, CPA, ROAS, CTR).
• Collaborate with creative and content teams for ad creatives and landing pages.
• Use A/B testing to optimize ad copy, creatives, targeting, and funnels.
• Report KPIs and campaign insights to stakeholders with actionable recommendations.
• Stay updated on latest digital marketing trends and best practices.
• Coordinate with product, CRM, SEO, and analytics teams on customer journey and growth goals.

Skills

Paid media

Performance marketing

Analytics

Google Analytics

Excel

Attribution software

Remarketing

Lookalike audiences

Audience segmentation

Project management

Communication skills

Education

Bachelor's degree in Marketing/Business

MBA

Tools

Google Analytics

Excel

Attribution software

Job description

Designation – Performance Marketing Manager

Employment Type: Full-Time

Package – 5.4 LPA - 7.2 LPA

About Us

We are a rapidly growing advertising agency in Mumbai, specializing in creative and media solutions for a diverse range of clients. We pride ourselves on delivering innovative campaigns and exceptional results.

Job Description

We are looking for a data-driven, creative, and analytical Performance Marketing Manager to lead our digital acquisition strategy. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple channels to drive user acquisition, revenue growth, and ROI.

Key Responsibilities

• Plan and execute paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, programmatic, and affiliate networks.
• Own the performance marketing budget and allocate spend efficiently to maximize ROI.
• Continuously monitor, analyze, and optimize campaign performance (CPC, CPA, ROAS, CTR, etc.).
• Work closely with creative and content teams to develop effective ad creatives and landing pages.
• Use A/B testing to optimize ad copy, creatives, targeting, and conversion funnels.
• Report on KPIs and campaign insights to stakeholders with clear, actionable recommendations.
• Stay updated on the latest digital marketing trends, platform updates, and best practices.
• Collaborate with product, CRM, SEO, and analytics teams to align on customer journey and growth goals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field. MBA is a plus.
• 5 years of hands-on experience in performance/digital marketing.
• Proven experience managing paid media budgets and delivering measurable ROI.
• Deep understanding of platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and proficiency with tools like Google Analytics, Excel, and attribution software.
• Experience with remarketing, lookalike audiences, and audience segmentation.
• Knowledge of SEO, CRO, and marketing automation tools is a plus.
• Self-starter with strong project management and communication skills.