Performance Marketing Manager

Lockated; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Lockated in Mumbai, India seeks a Sr. Digital Marketing Specialist to own paid media strategy, campaign execution, and conversion optimization across Google, LinkedIn, Meta, and programmatic channels.

You’ll partner with the CEO to build a scalable, data-led paid media function that delivers quality leads at optimal cost. You will drive measurable revenue impact through experimentation, shape cross-channel campaigns, and collaborate with creative, content, and landing page teams to maximize

Qualifications

• Experience planning and executing paid media across multiple channels.
• Ability to measure and optimize ROI using data-driven insights.
• Proficiency with attribution, tagging, and analytics integration.

Responsibilities

• Plan, launch, and manage campaigns across Google Ads, LinkedIn, Meta, and programmatic channels.
• Own channel strategy, audience segmentation, bidding models, and budget allocation.
• Define and iterate on campaign structure, keywords, creatives, placements, and targeting.

Skills

Paid media strategy

Campaign management

CRO / conversion optimization

A/B testing

UTM tagging & attribution

Tools

Google Ads

LinkedIn Ads

Meta Ads

Programmatic Advertising

Job description

ROLE OVERVIEW

This is not just an ads management role. As Sr. Digital Marketing Specialist at Lockated / GoPhygital, you are the Growth Engine Operator owning paid media strategy, campaign execution, and conversion optimization across all digital channels to drive measurable pipeline and revenue outcomes. You will work closely with the CEO to build a high-performance, data-led paid media function that delivers quality leads at optimal cost.

WHAT MAKES THIS ROLE TRULY EXCITING?

You own the full paid strategy across Google, LinkedIn, Meta, and programmatic

You drive real, measurable revenue impact through data and experimentation

You build scalable campaign systems that generate leads at scale

You work in a high-growth SaaS + Phygital environment with real budgets and ambitious targets

You influence creative, content, and landing page strategy end-to-end

KEY RESPONSIBILITIES

A. Paid Media Strategy & Execution

• Plan, launch, and manage campaigns across Google Ads, LinkedIn, Meta, and programmatic channels
• Own channel strategy, audience segmentation, bidding models, and budget allocation
• Define and iterate on campaign structure keywords, creatives, placements, and targeting

B. Funnel Management & Conversion Optimisation

• Design and optimise the full paid funnel from ad click to MQL to SQL
• Run A/B tests on creatives, landing pages, CTAs, and audience cohorts
• Improve CPL, conversion rates, and pipeline quality through continuous testing

C. Marketing Automation & Lead Nurturing

• Set up and manage automation flows for lead nurturing, retargeting, and lifecycle campaigns
• Ensure proper UTM tagging, pixel setup, and attribution across all campaigns
• Collaborate with Marketing Ops to maintain CRM accuracy and lead quality

D. Reporting & Insights

• Build and own weekly/monthly performance dashboards with ROAS, CPL, and conversion data
• Translate campaign data into actionable insights for the Head of Marketing and leadership
• Monitor platform updates, algorithm changes, and competitor activity regularly

E. Creative & Cross-team Collaboration

• Brief design and content teams on ad creatives, landing pages, and messaging variations
• Align with Sales on lead quality feedback and funnel handoff metrics
• Partner with SEO and Brand teams for integrated campaign planning