Performance Marketer

Firefly Diamonds; Mumbai; Sur place; INR 1 800 000 - 3 200 000; Plein temps

Résumé du poste

Firefly Diamonds, a premium lab-grown diamond jewellery brand, seeks a highly execution-focused Performance Marketer to drive customer acquisition, lead generation, and revenue growth.

The role owns paid acquisition across Meta, Google, and YouTube, plans and optimizes campaigns across prospecting, retargeting, and conversion funnels, and reports to the Marketing Head & Co-Founder.

Qualifications

• Experience driving performance marketing for fast-growing D2C brands.
• Strong analytical thinking with hands-on campaign execution.
• Ability to scale leads, store bookings, and online revenue.

Responsabilités

• Own paid acquisition across Meta, Google, and YouTube.
• Plan, launch, manage, and optimize campaigns across prospecting, retargeting, and conversion funnels.
• Drive lead generation, store appointment bookings, website conversions, and revenue growth.
• Manage monthly advertising budgets of approximately ₹10 lakh.
• Monitor ROAS, CAC, CTR, and conversion rates and optimize accordingly.
• Build audience strategies across cold, warm, and retargeting segments.
• Identify growth opportunities through testing and performance analysis.

Connaissances

Performance marketing

Campaign optimization

D2C growth

Outils

GA4

Shopify

Zoho CRM

Description du poste

Firefly is a premium lab-grown diamond jewellery brand redefining fine jewellery for the modern consumer.

Built on a 60+ year legacy in the jewellery industry, Firefly was launched 2.5 years ago with a vision to make exceptional diamond jewellery more accessible through innovation, design, and customer experience.

Today, Firefly has expanded to 10 stores across India and is among the fastest-growing brands in the category. The company has also raised $3 million in funding from WestBridge Capital to accelerate its growth journey.

Position Overview:

We are looking for a highly execution-focused Performance Marketer to drive customer acquisition, lead generation, and revenue growth for Firefly.

This role will own Firefly's performance marketing efforts across Meta, Google, and YouTube, managing campaigns end-to-end with a strong focus on scaling qualified leads, store appointments, and online revenue while maintaining marketing efficiency.

The ideal candidate combines strong analytical thinking with hands-on campaign execution and has experience working with fast-growing D2C or new-age consumer brands.

This is a high-impact role reporting directly to the Marketing Head & Co-Founder and offers the opportunity to play a key role in scaling one of India's fastest-growing premium lab-grown diamond jewellery brands.

Performance Marketing & Growth

• Own Firefly's paid acquisition strategy across Meta, Google, and YouTube.
• Plan, launch, manage, and optimize campaigns across prospecting, retargeting, and conversion funnels.
• Drive lead generation, store appointment bookings, website conversions, and revenue growth.
• Manage and optimize monthly advertising budgets of approximately ₹10 lakh.
• Monitor campaign performance and continuously improve ROAS, CAC, CTR, conversion rates, and lead quality.
• Scale winning campaigns while maintaining profitability and acquisition efficiency.
• Build audience strategies across cold, warm, and retargeting segments.
• Identify growth opportunities through testing, experimentation, and performance analysis.

Analytics & Reporting

• Analyze campaign performance, attribution, customer journeys, and funnel metrics.
• Build actionable insights from campaign and business data.
• Create weekly and monthly performance reports with recommendations for improvement.
• Track and optimize key metrics across the acquisition funnel.
• Work with GA4, Shopify, and Zoho CRM to measure marketing effectiveness and customer behavior.

Landing Pages & Conversion Optimization

• Collaborate with internal teams to improve landing page performance and conversion rates.
• Identify bottlenecks within the customer journey and recommend improvements.
• Execute A/B tests across creatives, audiences, messaging, and landing pages.
• Drive continuous optimization of customer acquisition funnels.
• Work closely with the creative team to develop high-performing ad creatives.
• Provide clear feedback based on performance data and audience insights.
• Help build creative testing frameworks that improve campaign efficiency and scale.
• Stay updated on platform trends and emerging ad formats.