Performance Marketer

D Goat; Virudhunagar; On-site; INR 450,000 - 750,000; Full time

Job summary

D Goat in India is seeking a digital marketing professional to design and execute integrated campaigns across social platforms, including Facebook Ads Manager and Google Ads.

You will conduct keyword research, refine audience targeting, and optimize ads to improve conversions, CTR, and ROAS, while collaborating with cross-functional teams to align marketing strategies.

The role emphasizes data-driven insights using Google Analytics and related tools to continuously improve campaign performance.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across social media platforms, including Facebook Ads Manager, Google Ads, and Meta Ads.
• Conduct keyword research and audience targeting to improve campaign effectiveness.
• Manage and optimize ad campaigns to achieve desired performance metrics such as conversions, click-through rates, and return on ad spend (ROAS).
• Analyze campaign performance using data analytics tools like Google Analytics and provide insights for optimization.
• Collaborate with cross-functional teams to integrate digital marketing efforts.

Job description

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies across social media platforms, including Facebook Ads Manager, Google Ads, and Meta Ads.
  
• Conduct keyword research and audience targeting to improve campaign effectiveness.
  
• Manage and optimize ad campaigns to achieve desired performance metrics such as conversions, click-through rates, and return on ad spend (ROAS).
  
• Analyze campaign performance using data analytics tools like Google Analytics and provide insights for optimization.
  
• Collaborate with cross-functional teams to integrate digital marketing efforts.