Performance Marketing Manager

Hike Education Pvt. Ltd.; Gurugram District; Sur place; INR 1 500 000 - 2 100 000; Plein temps

Résumé du poste

Hike Education Pvt. Ltd. is seeking an experienced Digital Marketing professional to develop and execute performance-driven campaigns across Google AdWords, PPC, social media, email marketing, and on-site optimization.

You will analyze campaign data, optimize budgets, bidding strategies, and creative assets to improve ROI while collaborating with cross-functional teams to align marketing initiatives with business goals. Experience across multiple industries is a plus.

Qualifications

• 4–12 years of experience in performance marketing or related field.
• Proven track record of managing multiple PPC campaigns across industries.
• Strong understanding of Google Ads platform including keyword research, bid management, budgeting, and conversion tracking.

Responsabilités

• Develop and execute comprehensive digital marketing strategies to drive business growth through Google AdWords, PPC campaigns, and other performance channels.
• Analyze campaign performance data to optimize ad targeting, budget allocation, and creative assets for improved ROI.
• Collaborate with cross-functional teams to integrate digital marketing efforts across social media platforms, email marketing, and website optimization.
• Stay up-to-date with industry trends and best practices in PPC advertising to continuously improve campaign effectiveness.

Connaissances

Performance marketing

Campaign management

PPC advertising

Data analysis

Outils

Google Ads / AdWords

Description du poste

Roles and Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive business growth through Google AdWords, pay-per-click (PPC) campaigns, and other performance marketing channels.
• Analyze campaign performance data to optimize ad targeting, budget allocation, and creative assets for improved ROI.
• Collaborate with cross-functional teams to integrate digital marketing efforts across social media platforms, email marketing, and website optimization.
• Stay up-to-date with industry trends and best practices in PPC advertising to continuously improve campaign effectiveness.

Job Requirements:

• 4-12 years of experience in performance marketing or a related field.
• Proven track record of success in managing multiple PPC campaigns simultaneously across various industries.
• Strong understanding of Google AdWords platform including keyword research, bid management, budgeting, and conversion tracking.