Performance Marketing Manager

Mulmul; New Delhi; On-site; INR 500,000 - 800,000; Full time

Job summary

A leading fashion brand based in New Delhi is seeking a performance marketing specialist for an entry-level position. The role involves overseeing marketing campaigns across multiple platforms and ensuring optimal performance metrics are achieved. Candidates should have 2 to 4 years of experience in performance marketing for fashion or ecommerce, with strong analytical skills and a command of various performance marketing tools. This full-time role offers the opportunity to collaborate with internal teams for creative marketing solutions.

Qualifications

• 2–4+ years of experience in performance marketing for fashion/ecommerce.
• Strong command over performance marketing tools.
• Deep understanding of ecommerce funnels and D2C performance metrics.

Responsibilities

• Oversee performance marketing execution carried out by the external agency.
• Track daily, weekly, and monthly performance metrics.
• Guide the agency on optimization directions backed by insights and data.

Skills

Meta Ads Manager

Google Ads

GA4

Shopify analytics

Analytical ability

Job description

Job Responsibilities

• Oversee performance marketing execution carried out by the external agency.
• Track daily, weekly, and monthly performance metrics such as ROAS, conversions, CAC, CPR, cost per landing page view, revenue contribution, etc.
• Ensure budget allocation is appropriate per brand, per campaign, and per channel (Meta, Google, influencer boosts, etc.).
• Review and evaluate creatives (ads, videos, copies) to check whether they align with brand identity and are performance‑optimized.
• Monitor performance fluctuations — identify why a brand’s numbers are up or down and highlight actionable reasons (creative fatigue, audience saturation, offer strength, seasonality, competition, etc.).
• Guide the agency on optimization directions backed by insights and data.
• Collaborate with internal teams (design, content, merchandising, ecommerce) to push timely creatives, product highlights, and campaign requirements.
• Maintain detailed dashboards and MIS reports for each brand.
• Prepare management‑level reports with insights, brand comparisons, and recommendations.
• Stay updated on fashion performance marketing trends, formats, audience behaviors, festive/seasonal peaks, and competitor benchmarks.

Required Experience & Skills

• 2–4+ years of experience in performance marketing for fashion / ecommerce (brand or agency side).
• Strong command over Meta Ads Manager, Google Ads, GA4, Shopify analytics, etc.
• Deep understanding of ecommerce funnels and D2C performance metrics.
• Strong analytical ability to interpret numbers and derive actionable insights.
• Ability to coordinate with performance agencies and hold them accountable.

Seniority Level

• Entry level

Employment Type

• Full-time

Job Function

• Marketing and Sales

Industries

• Retail Apparel and Fashion