Performance Marketing Executive - Fashion

Code to Couture; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

A fashion marketing agency in New Delhi seeks a Performance Marketing Executive who can drive successful Meta and Google Ads campaigns for fashion brands. The ideal candidate will have 2-4 years of experience in performance marketing, a strong grasp of e-commerce funnels, and the ability to manage multiple campaigns simultaneously. Responsibilities include planning and optimizing ad strategies, tracking key metrics, and collaborating with creative teams. This full-time position offers a dynamic work environment with opportunities for growth.

Qualifications

• 2–4 years of hands-on performance marketing experience, specifically in fashion.
• Strong command over Meta Ads and Google Ads.
• Understanding of e-commerce funnels and customer behavior.

Responsibilities

• Plan, execute & optimise Meta Ads and Google Ads for fashion brands.
• Track ROAS, CAC, and retention metrics.
• Prepare weekly and monthly performance reports with insights.

Skills

Performance marketing experience

Meta Ads Manager expertise

Google Ads proficiency

Data-driven mindset

Experience with GA4

Job description

Performance Marketing Executive - Fashion

We’re looking for someone who lives and breathes fashion performance marketing — the kind who can look at a dashboard and instantly spot what’s leaking, what’s scaling, and what’s screaming for a creative refresh. If Meta and Google Ads feel like home to you, keep reading.

What You’ll Own

• Plan, execute & optimise Meta Ads and Google Ads for fashion brands (D2C, designers, luxury, the whole mix).
• Build full‑funnel strategies that actually convert — not just pretty charts.
• Track ROAS, CAC, retention metrics, and consistently push them in the right direction.
• Coordinate with creative and content teams to develop high‑performing ad assets.
• Manage monthly budgets, pacing, scaling, and daily optimisation.
• A/B testing across creatives, landing pages, and audiences.
• Prepare weekly and monthly performance reports with insights, not fluff.
• Stay updated with platform changes, algo updates, and new formats.

What We Expect

• 2–4 years of hands‑on performance marketing experience, specifically in fashion.
• Strong command over Meta Ads Manager & Google Ads (Search, Shopping, Display).
• Understanding of e‑commerce funnels, attribution, and customer behaviour.
• Data‑driven mindset with the ability to take quick decisions.
• Experience with tools like GA4, Shopify dashboards, pixel setups, and automations.
• Someone who can handle multiple brands without losing their sanity.

Nice to Have (but not deal‑breakers)

• Knowledge of Klaviyo/Email automation.
• Experience with influencer‑driven paid campaigns or paid partnerships.
• Knowledge on On Page and Off Page SEO.

If you’re the kind who gets excited looking at ROAS improving by 0.3 overnight, we should talk.

Send your resume to: [e-mail]

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Marketing Services