Performance Marketing Manager

F&F Consulting Services; Greater Noida; On-site; INR 700,000 - 1,100,000; Full time

Job summary

F&F Consulting Services is seeking a Performance Marketing Specialist to drive paid acquisition for a leading fashion brand. You will manage Meta and Google Ads, optimize campaigns, and use GA4 to analyze ROAS, CPA and CAC while running A/B tests to grow conversions.

The role requires 3–4 years of in-house brand experience with hands-on ad platforms and a strong focus on performance reporting.

Qualifications

• 3–4 years of in-house brand experience with hands-on Meta Ads and Google Ads.
• Experience with GA4, campaign optimization, and performance reporting.
• Proven ability to analyze ROAS, CPA and CAC, and run A/B tests.

Responsibilities

• Manage paid acquisition across Meta and Google Ads.
• Optimize campaigns to improve ROAS, CPA, CAC and conversions.
• Analyze performance and provide regular reporting.
• Execute A/B tests to drive conversion growth.

Skills

Campaign optimization

Lead generation

A/B testing

Performance reporting

ROAS analysis

CPA analysis

CAC analysis

Meta Ads

Google Ads

Tools

Meta Ads

Google Ads

GA4

Job description

Hiring a Performance Marketing Specialist to manage paid acquisition, Meta & Google Ads, campaign optimization, analytics, ROAS, CAC, CPA, A/B testing and conversion growth for a leading fashion brand.

Required Candidate profile

3–4 years of in-house brand experience with hands-on Meta Ads, Google Ads, GA4, campaign optimization, ROAS/CPA/CAC analysis, A/B testing, lead generation and performance reporting.