Performance Marketing Manager

A1apps; Gurugram District; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

A1apps is seeking a Performance Marketing Manager to own paid user acquisition across its mobile apps in Gurugram. This execution-focused role requires hands-on work inside ad platforms, campaign optimization, and data-driven growth decisions.

You will manage Google Ads / Google App Campaigns and Apple Search Ads, optimize structures, bidding, and budgets, and collaborate with cross-functional teams to boost acquisition quality and ROAS.

Qualifications

• 3-6 years of hands-on performance marketing experience.
• Strong experience with Google Ads / Google App Campaigns and Apple Search Ads.
• Proven ownership of campaign execution, optimization, reporting, and budgets.
• Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance.
• Analytical mindset with the ability to turn data into clear campaign actions.
• Strong execution discipline and attention to detail.
• Experience with app growth, consumer internet, subscription apps, or product-led businesses is a plus.

Responsibilities

• Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads.
• Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
• Monitor and improve key metrics including CPI, CAC, ROAS, conversion rate, payback, and retention quality.
• Analyze campaign and attribution data to identify opportunities to scale, optimize, pause, or reallocate budgets.
• Run structured experiments across campaigns, bids, audiences, creatives, and conversion funnels.
• Build clear performance reports and trackers to support faster decision-making.
• Work with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.

Skills

Google Ads

Apple Search Ads

Campaign optimization

Analytics

A/B testing

Tools

Google Ads Manager

Apple Search Ads API

Job description

About the Role

We re looking for a Performance Marketing Manager to take hands‑on ownership of paid user acquisition across A1Apps portfolio of mobile apps.

This is an execution-focused role for someone who enjoys working directly inside ad platforms, optimizing campaigns, analyzing performance, and making data-driven growth decisions.

The role has a strong focus on Google Ads / Google App Campaigns and Apple Search Ads.

What You ll Do

• Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads.
• Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
• Monitor and improve key metrics including CPI, CAC, ROAS, conversion rate, payback, and retention quality.
• Analyze campaign and attribution data to identify opportunities to scale, optimize, pause, or reallocate budgets.
• Run structured experiments across campaigns, bids, audiences, creatives, and conversion funnels.
• Build clear performance reports and trackers to support faster decision‑making.
• Work with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.

What We re Looking For

• 3-6 years of hands‑on performance marketing experience, ideally in mobile apps.
• Strong experience with Google Ads / Google App Campaigns and Apple Search Ads.
• Proven ownership of campaign execution, optimization, reporting, and budgets.
• Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance.
• Analytical mindset with the ability to turn data into clear campaign actions.
• Strong execution discipline and attention to detail.
• Experience with app growth, consumer internet, subscription apps, or product‑led businesses is a plus.

Disclaimer

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.