Senior Marketing Associate

A1Apps; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

A1Apps in Gurugram, India is seeking a Senior Marketing Associate to own and scale marketing operations for a portfolio of mobile apps. You will drive growth through user acquisition, campaign optimization, reporting, and performance marketing with hands-on execution.

This role requires rigorous analysis of ROAS, CAC, CPI, and retention, plus collaboration with creative and analytics teams. Experience with Firebase, AppsFlyer, GA, and Adjust is highly valued.

Qualifications

• Strong hands-on experience with Google App Campaigns / UAC.
• Strong hands-on experience with Apple Search Ads.
• Experience in Mobile App Marketing & User Acquisition.
• Strong understanding of ROAS, CAC, CPI, and app growth funnels.
• Experience with Firebase, AppsFlyer, Google Analytics, Adjust, or similar tools.
• Good analytical, reporting, and problem-solving skills.
• Strong understanding of app creatives and marketing experiments.
• Excellent ownership and execution mindset.

Responsibilities

• Manage and optimize Google App Campaigns (UAC) and Apple Search Ads.
• Drive app installs, user acquisition, retention, and growth initiatives.
• Monitor and improve ROAS, CAC, CPI, and retention metrics.
• Prepare structured campaign reports, trackers, and performance insights.
• Coordinate with internal stakeholders, platform POCs, and creative teams.
• Execute and evaluate A/B tests, creative experiments, and growth initiatives.
• Maintain app listing hygiene and support ASO initiatives.
• Analyze campaign performance using Firebase, AppsFlyer, GA, and Adjust.
• Stay updated with platform changes and industry trends.
• Support operational oversight and reporting management for junior associates.

Skills

Google UAC

Apple Search Ads

Mobile App Marketing

ROAS/CAC/CPI

Analytics & Reporting

A/B Testing

ASO

Ownership & Execution

Cross-functional collaboration

Tools

Firebase

AppsFlyer

Google Analytics

Adjust

Job description

About The Role

We are looking for a highly ownership-driven Senior Marketing Associate to manage and scale marketing operations for our portfolio of mobile apps. The ideal candidate should have strong hands-on experience in app growth, user acquisition, campaign optimization, reporting, and performance marketing.

About The Role

We are looking for a highly ownership-driven Senior Marketing Associate to manage and scale marketing operations for our portfolio of mobile apps. The ideal candidate should have strong hands-on experience in app growth, user acquisition, campaign optimization, reporting, and performance marketing.

This role requires someone who can independently manage day-to-day marketing execution with minimal hand-holding while driving measurable growth outcomes across app platforms.

Key Responsibilities

• Manage and optimize Google App Campaigns (UAC) and Apple Search Ads
• Drive app installs, user acquisition, retention, and growth initiatives
• Monitor and improve key performance metrics such as ROAS, CAC, CPI, and retention
• Prepare structured campaign reports, trackers, and performance insights
• Coordinate with internal stakeholders, platform POCs, and creative teams
• Execute and evaluate A/B tests, creative experiments, and growth initiatives
• Maintain app listing hygiene and support ASO initiatives
• Analyze campaign performance using tools like Firebase, AppsFlyer, Google Analytics, and Adjust
• Stay updated with platform changes, industry trends, and algorithm updates
• Support operational oversight and reporting management for junior associates

Required Skills

• Strong hands-on experience with Google App Campaigns / UAC
• Strong hands-on experience with Apple Search Ads
• Experience in Mobile App Marketing & User Acquisition
• Strong understanding of ROAS, CAC, CPI, and app growth funnels
• Experience with Firebase, AppsFlyer, Google Analytics, Adjust, or similar tools
• Good analytical, reporting, and problem-solving skills
• Strong understanding of app creatives and marketing experiments
• Excellent ownership and execution mindset

Preferred Qualifications

• Experience with Meta Ads
• Exposure to international markets (US, UK, Tier-1 countries)
• Experience in subscription-based apps
• Exposure to Web-to-App, DSPs, Reddit, or influencer-led growth
• Experience working across both Android and iOS ecosystems