Google Ads Performance Marketer

ApplyMint; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

ApplyMint is hiring a hands-on performance marketer to own and scale Google Ads app campaigns across its consumer dating, matrimonial, and health verticals. You will drive quality installs, in-app conversions, and maximise efficiency of every rupee spent in a fast-moving startup environment.

Key responsibilities include planning and optimizing UAC campaigns, managing budgets and bidding strategies, tracking conversions, and performing deep funnel analyses to improve retention and monetization.

Qualifications

• Experience with Google Ads app campaigns (UAC) and Google Ads Editor.
• Proficient in mobile app performance marketing (iOS + Android).
• Experience setting up conversion tracking and event optimization (Firebase, GA4).
• Knowledge of tCPA, tROAS, and maximize conversions bidding.
• Strong analytics skills in Excel/Sheets, cohort and funnel analysis.
• Experience with creative testing and measuring creative performance.

Responsibilities

• Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase targets.
• Own budget allocation, bidding strategy, and daily performance monitoring.
• Drive down CPI/CoS while scaling spend profitably.
• Set up and optimize conversion tracking and value-based bidding.
• Run scalable creative testing with fresh assets and iterate on winners.
• Analyze funnel performance from install to monetization and feed insights back to targeting and creative.
• Report on key metrics and data-driven scaling decisions.

Skills

Google Ads (App campaigns/UAC)

Mobile app performance marketing

Conversion tracking & event opt.

Bidding strategies

Analytics

Creative testing & briefs

Tools

AppsFlyer

Adjust

Branch

Looker Studio

Job description

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

• Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
• Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
• Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
• Set up and optimize conversion tracking, deep events, and value-based bidding
• Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
• Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
• Report on key metrics and make data-backed scaling decisions

Must-have skills

• Google Ads (App campaigns / UAC), Google Ads Editor
• Mobile app performance marketing (iOS + Android)
• Conversion tracking & event optimization (Firebase, Google Analytics 4)
• Bidding strategies: tCPA, tROAS, maximize conversions
• Strong analytics — Excel/Sheets, cohort and funnel analysis
• Creative brief writing and creative-performance testing

Good-to-have

• ASO fundamentals
• MMP experience — AppsFlyer, Adjust, or Branch
• SKAN / iOS 14+ measurement
• Experience with vernacular / Tier 2+ India audiences
• SQL or dashboarding (Looker Studio, etc.)

You’ll thrive here if

• You're numbers-obsessed and let data drive decisions
• You move fast, test relentlessly, and own outcomes end-to-end
• You've scaled app-first campaigns at meaningful budgets