Performance Marketing Manager

Anveshan Farm Technologies Pvt Ltd.; Gurugram District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Anveshan Farm Technologies Pvt Ltd. in Gurugram is seeking a Senior Growth Marketing Lead to own the end-to-end D2C funnel, from paid acquisition across Meta/Google to retention and CRM initiatives. You will manage budgets, CRO, and cross-functional collaboration with product, brand, and supply chain to drive revenue and efficiency.

We value hands-on leadership, strong analytics with GA4 and MoEngage/CleverTap, and a track record of scaling consumer brands in a fast-paced environment.

Qualifications

• 5–8 years in D2C, performance or growth marketing with a track record of scaling revenue for a consumer brand.
• Full-funnel acquisition with hands-on expertise across Meta and Google ads.
• Retention & lifecycle experience with MoEngage or CleverTap or similar platforms.
• Analytics fluency with GA4, dashboards and turning data into decisions.
• Incrementality measurement and channel experiment design (CLS, SLS, geo-lift, A/B).
• Commercial ownership with D2C P&L, CAC/ROAS and contribution margin.
• Leadership experience mentoring a team and cross-functional collaboration.

Responsibilities

• Own paid acquisition across Meta, Google, YouTube and emerging channels to hit CAC and ROAS targets.
• Test and optimise creatives, audiences and funnels; analyse data to drive maximum ROI.
• Own the D2C marketing budget; forecast spends and defend efficiency.
• Build retention engines; own CRM and lifecycle across email, WhatsApp, SMS and push (MoEngage / CleverTap).
• Grow affiliates & partnerships to exceed revenue goals.
• Lift website CRO: landing pages, PDPs and checkout; collaborate with product and tech.
• Own D2C P&L; track revenue, CAC, ROAS and repeat rate; report insights to leadership.
• Lead a small D2C / performance-marketing team; align cross-functionally with brand, content, supply chain, finance and CX.

Skills

D2C marketing

Performance marketing

Growth marketing

Meta ads

Google ads

CRM

MoEngage

CleverTap

GA4

A/B testing

Cross-functional leadership

Budget management

Tools

GA4

MoEngage

CleverTap

Analytics dashboards

Job description

KEY RESPONSIBILITIES Growth & Performance Marketing Own paid acquisition. Plan and scale customer acquisition across Meta, Google, YouTube and emerging channels to hit CAC and ROAS targets. Test and optimise. Run structured experiments across creatives, audiences and funnels; analyse data to drive maximum ROI. Own the budget. Manage the D2C marketing budget and channel mix; forecast spends and defend efficiency. Retention, CRM & Lifecycle Build retention engines. Own CRM and lifecycle across email, WhatsApp, SMS and push (MoEngage / CleverTap) to grow repeat rate and LTV. Map the user journey. Optimise onboarding, win-back and loyalty journeys with sharp segmentation and personalization. Grow affiliates & partnerships. Partner with key affiliates to exceed revenue goals and build excitement around Anveshan's offers. Website, Conversion & Product Lift conversion. Own website CRO landing pages, PDPs and checkout — to improve conversion rate and AOV. Partner on product. Work with product and tech on site experience, offers and subscription. Analytics & Commercial Ownership Own the D2C P&L. Track revenue, CAC, ROAS, contribution margin and repeat-rate; report to leadership with clear insight. Turn data into decisions. Use GA4 and analytics tools to surface trends and shape effective messaging. Team & Cross-functional Leadership Lead the team. Build, mentor and grow a small D2C / performance-marketing team. Align cross-functionally. Partner with brand, content, supply chain, finance and CX to keep the D2C engine firing. WHAT WE'RE LOOKING FOR 5–8 years in D2C, performance or growth marketing, with a track record of scaling revenue at a consumer brand. Full-funnel acquisition. Deep hands-on expertise across Meta and Google ads and paid growth. Retention & lifecycle. Strong CRM/lifecycle experience with MoEngage, CleverTap or similar platforms. Analytics fluency. Comfortable with GA4, dashboards and turning data into decisions. Incrementality measurement. Hands-on with channel incrementality measurement — CLS, SLS, geo-lift and A/B experiments. Commercial ownership. Experience owning a D2C P&L, CAC/ROAS and contribution margin. Leadership. Experience leading or mentoring a team and working cross-functionally. A self-starter who delivers exceptional results and motivates others in a fast-paced, dynamic environment. Strong communication, decision-making and problem-solving skills. Bonus. Subscription / loyalty, CRO / website ownership, or food / FMCG D2C experience.