Performance Marketing Executive

Zepcruit; Dadri; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Zepcruit in Noida Sec 2 is seeking a Performance Marketing Executive to drive D2C growth. You will own paid acquisition and optimize campaigns across Meta Ads and Google Ads, collaborating with teams to improve CAC, ROAS, and LTV.

The role requires 2+ years in performance marketing, with hands-on experience in Meta Ads Manager, Google Ads, and analytics tools. A strong data-driven approach and creative testing mindset are essential.

Qualifications

• 2+ years hands-on experience in performance marketing.
• Strong practical experience with Meta Ads Manager and Google Ads.
• Experience working with a D2C/e-commerce brand is strongly preferred.
• Strong understanding of the D2C growth funnel and customer economics.

Responsibilities

• Plan, execute, optimize and scale Meta Ads and Google Ads campaigns.
• Manage campaign structures, budgets, audiences, bidding, creatives and performance.
• Continuously identify opportunities to improve CAC, ROAS, MER and overall profitability.
• Monitor campaign performance closely and take corrective action quickly.
• Build and maintain performance dashboards and regular reporting.
• Conduct structured testing across audiences, creatives, offers, landing pages and campaign strategies.

Skills

Performance marketing

Data-driven decisions

Creative thinking

Growth mindset

Customer insights

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Looker Studio

Excel

Shopify

WhatsApp marketing

Microsoft Clarity

Job description

Performance Marketing Executive / Growth Executive — D2C Growth

Experience: 2+ years

Employment Type: Full-time

Location: Noida Sec 2

Department: Growth / Marketing

About The Role

We’re looking for a Performance Marketer who understands that growth is not just about spending more money on Meta and Google Ads.

The ideal candidate has hands-on experience working with D2C brands or from an agency, understands the complete customer journey, and knows how to use performance marketing, creative strategy, analytics, and customer insights to drive profitable growth.

You will be responsible for managing and scaling paid acquisition across Meta Ads and Google Ads, while also working closely with creative, product, and business teams to improve metrics such as AOV, LTV, repeat purchase rate, CAC, ROAS and overall contribution to revenue.

We’re looking for someone who can look at a dashboard and not just say “ROAS is down”, but can identify why it is down, what needs to change, and what we should test next.

What You’ll Do

• Own Paid Performance

Plan, execute, optimize and scale Meta Ads and Google Ads campaigns.

Manage campaign structures, budgets, audiences, bidding, creatives and performance.

Continuously identify opportunities to improve CAC, ROAS, MER and overall profitability.

Monitor campaign performance closely and take corrective action quickly.

Build and maintain performance dashboards and regular reporting.

Conduct structured testing across audiences, creatives, offers, landing pages and campaign strategies.

• Think Beyond ROAS

Understand the relationship between CAC, AOV, gross margin, LTV and repeat purchase rate.

Identify opportunities to increase Average Order Value (AOV) through bundles, cross-sells, upsells, offers and merchandising.

Work on strategies to improve customer retention and repeat purchase rate.

Understand how acquisition quality impacts LTV and long-term profitability.

Segment customers based on their behaviour and identify opportunities to improve customer value.

Help build strategies that balance new customer acquisition with returning customer revenue.

Develop and communicate creative ideas based on performance data and customer insights.

Identify winning creative angles, hooks, formats, messaging and propositions.

Translate campaign data into actionable briefs for the creative team.

Understand why a creative is working or failing — rather than simply asking for “more creatives.”

Help develop a systematic creative testing framework.

Keep track of competitor communication, category trends and emerging creative formats.

• D2C Analytics & Customer Insights

Identify funnel drop-offs and growth opportunities.

Analyse customer cohorts, retention, repeat purchase behaviour and LTV.

Understand attribution limitations and be comfortable working with multiple data sources.

Build hypotheses from data and turn them into experiments.

Work closely with the broader growth team to improve conversion and customer economics.

• Cross-functional Growth

Work closely with Creative, E-commerce, Product, CRM and Business teams.

Collaborate on landing page, offer, pricing, merchandising and promotional strategies.

Provide insights on what customers are responding to and what is driving conversion.

Participate in growth experiments beyond paid media.

Help build a culture of continuous testing and data-driven decision making.

What We’re Looking For

2+ years of hands-on experience in performance marketing.

Strong practical experience with Meta Ads Manager and Google Ads.

Experience working with a D2C / e-commerce brand is strongly preferred.

Strong understanding of the D2C growth funnel and customer economics.

Comfortable Working With Metrics Such As

CAC / CPA

ROAS

MER

AOV

LTV

Repeat Purchase Rate

Conversion Rate

CTR / CPC / CPM

Contribution Margin

New vs. Returning Customer Revenue

Ability to independently analyse performance data and derive actionable insights.

Strong creative thinking and the ability to translate data into creative concepts and testing ideas.

Understanding of customer segmentation, cohorts and retention.

Comfortable working in a fast-moving environment where platforms, campaigns and priorities change frequently.

Tools & Platforms

You should ideally have hands-on experience with several of the tools commonly used in the D2C ecosystem, including:

Paid Media

Meta Ads Manager

Google Ads

Google Analytics 4

Analytics & Reporting

Looker Studio

Excel / Google Sheets

Meta Events Manager

D2C / E-commerce

Shopify or equivalent e-commerce platforms

Customer/order analytics platforms

CRM & Retention

WhatsApp marketing platforms

Email & SMS marketing tools

Customer & Product Analytics

Hotjar / Microsoft Clarity / similar behavioural analytics tools

You don't need to be an expert in every tool, but you should be comfortable navigating the D2C analytics ecosystem and learning new tools quickly.

What Would Make You Stand Out

• You have scaled a D2C brand, not just managed campaigns.
• You have experience managing meaningful monthly ad spends.
• You have worked on improving AOV, LTV or repeat purchase rate, not just acquisition metrics.
• You understand the difference between revenue growth and profitable growth.
• You can look at customer/order data and identify actionable growth opportunities.
• You have a strong understanding of creative performance and consumer psychology.
• You naturally think in terms of hypotheses → experiments → learnings → scale.
• You can clearly explain why a campaign worked or failed.
• You have worked closely with founders or business leaders and can connect marketing metrics to business outcomes.

The Ideal Candidate

You Are Someone Who Is Equally Comfortable

Inside Ads Manager → analysing a cohort → looking at customer behaviour → brainstorming a new creative angle → checking AOV → building a test → and figuring out how to make the business grow profitably.

We’re not looking for someone who only knows how to operate ad platforms.

We’re looking for a Creative growth-minded marketer who understands how D2C businesses actually grow.