Performance Marketing Manager

Fateh Chand Bansi Lal Jewellers; Gurugram District; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Fateh Chand Bansi Lal Jewellers in Gurugram, Haryana is seeking a Performance Marketing Manager to drive customer acquisition and revenue growth for a premium perfume and fragrance brand.

The ideal candidate will lead Meta Ads, Google Ads, D2C e‑commerce initiatives, and campaign optimization across domestic and international markets, working with Creative, Content, Social Media, and Brand teams.

Qualifications

• Strong hands-on expertise in Meta Ads and Google Ads.
• Deep experience in D2C e-commerce and online customer acquisition.
• Proven ability to optimize campaigns for ROAS, CPC, CTR, CPA and CVR.

Responsibilities

• Develop and execute performance marketing strategies across domestic and international markets.
• Plan, launch, manage, and optimize campaigns on Meta, Google Ads, YouTube and other platforms.
• Drive customer acquisition, online sales, ROAS, revenue, and profitability.
• Manage Meta Ads and Google Ads on a daily basis.
• Develop strategies for new customer acquisition, retargeting, remarketing, and retention.
• Analyze campaign performance and identify opportunities to improve metrics.
• Manage performance marketing budgets and ensure efficient allocation of spends.
• Collaborate with Creative, Content, Social Media, E-commerce and Brand teams.
• Conduct A/B testing for ad creatives, audiences, landing pages, and offers.
• Track and report key performance metrics to management.
• Develop growth strategies for product launches and campaigns.
• Monitor industry trends to identify growth opportunities.
• Work on funnel optimization and conversion rate improvement.
• Ensure effective tracking through Google Analytics, Meta Pixel, and other analytics tools.

Skills

Meta Ads

Google Ads

D2C & E‑commerce

Campaign optimization

Analytics

A/B Testing

ROAS optimization

Tools

GA4

Meta Business Manager

Google Ads Manager

Job description

Job Role: Performance Marketing Manager

Industry: Perfume / Fragrance / Luxury D2C
Location: Gurgaon, Haryana
Experience: 36 Years
Employment Type: Full-Time
Work Mode: Work From Office

About the Role

We are looking for a Performance Marketing Manager to drive customer acquisition, revenue growth, and digital performance for a premium perfume and fragrance brand.

The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, performance marketing, D2C e-commerce, and customer acquisition, preferably within the beauty, fragrance, fashion, luxury, FMCG, or lifestyle industry.

Key Responsibilities

• Develop and execute performance marketing strategies across domestic and international markets.
• Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant platforms.
• Drive customer acquisition, online sales, ROAS, revenue, and profitability.
• Manage and optimize Meta Ads and Google Ads on a daily basis.
• Develop strategies for new customer acquisition, retargeting, remarketing, and customer retention.
• Analyze campaign performance and identify opportunities to improve CTR, CPC, CPA, CVR, ROAS, and overall campaign profitability.
• Manage performance marketing budgets and ensure efficient allocation of spends.
• Work closely with the Creative, Content, Social Media, E-commerce, and Brand teams to develop high-performing ad creatives and campaigns.
• Conduct A/B testing for ad creatives, audiences, landing pages, offers, and campaign strategies.
• Analyze customer behavior, sales data, and marketing funnels to improve conversion rates.
• Track and report key performance metrics and provide actionable insights to management.
• Develop strategies for product launches, seasonal campaigns, promotional campaigns, and new market expansion.
• Monitor competitors and industry trends to identify new growth opportunities.
• Work on funnel optimization and conversion rate improvement across the customer journey.
• Ensure effective tracking through Google Analytics, Meta Pixel, conversion tracking, and other marketing analytics tools.

Required Skills

• Strong hands-on expertise in Meta Ads & Google Ads.
• Strong understanding of D2C and e-commerce marketing.
• Experience managing significant digital advertising budgets.
• Strong knowledge of ROAS, CAC, CPA, CTR, CPC, CPM, CVR, LTV, and conversion funnels.
• Experience with Google Analytics / GA4, Meta Business Manager, Google Ads Manager, and reporting tools.
• Strong analytical and data-driven approach.
• Excellent understanding of digital customer acquisition and retargeting.
• Strong understanding of creative testing and performance-driven content.
• Ability to convert marketing data into actionable growth strategies.