E-commerce Performance Marketing Executive

K Styles India; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

K Styles India is seeking an E-commerce Performance Marketing Executive to lead customer acquisition, revenue growth, and ROAS across digital channels from our Gurugram office. You will drive campaigns on Meta Ads, Google Ads, YouTube, and other platforms, owning metrics like ROAS, CAC/CPA, and conversion rate.

Collaboration with marketing, product, and CRM teams is essential for scalable D2C growth. The role requires hands-on experience with paid media, analytics (GA4), and optimization of

Qualifications

• 2-4 years of experience in performance marketing for ecommerce or D2C.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of GA4, conversion tracking, and analytics.

Responsibilities

• Develop and execute performance marketing strategies to drive online revenue and profitability.
• Manage and optimize campaigns across Meta Ads, Google Ads, YouTube, and other digital platforms.
• Own metrics including ROAS, CAC/CPA, conversion rate, AOV, revenue and LTV.
• Plan monthly/quarterly media budgets and channel allocations.
• Conduct audience research, segmentation, retargeting, and lookalike audiences.
• Test and optimize creatives, copy, landing pages, offers and bidding strategies.
• Collaborate with creative, merchandising, CRM, content, and sales teams.
• Monitor funnel performance from ad impression to checkout and purchase.
• Identify opportunities to improve website conversion rate, cart abandonment and retention.
• Track performance via GA4, ad managers, Shopify/ecommerce platforms, and dashboards.
• Prepare regular performance reports with actionable insights.
• Stay updated on ad platform changes and evolving performance marketing trends.

Skills

Performance marketing

Meta Ads

Google Ads

GA4

Analytics

Conversion optimization

Audience research

Tools

Shopify

Pixels

UTM parameters

Job description

E-commerce Performance Marketing Executive

Location: SPAZE IT PARK, Sector 49, Sohna Road, Gurugram Haryana

Experience: 2-4 years

Employment Type: Full-time

Department: Marketing

About the Role

We are looking for a results-driven E-commerce Performance

Marketing Executive to lead customer acquisition, revenue growth, and ROAS across digital advertising channels. The ideal candidate should have strong hands‑on experience in paid media, e-commerce analytics, conversion optimization, and performance-driven growth.

Key Responsibilities

• Develop and execute performance marketing strategies to drive online revenue, customer acquisition, and profitability.


• Manage and optimize campaigns across Meta Ads, Google Ads, YouTube, and other relevant digital platforms.


• Own key performance metrics including ROAS, CAC/CPA, conversion rate, AOV, revenue, and customer LTV.


• Plan and manage monthly/quarterly media budgets and channel-wise allocations.


• Conduct audience research, segmentation, retargeting, and lookalike audience development.


• Continuously test and optimize ad creatives, copy, landing pages, offers, audiences, and bidding strategies.


• Work closely with creative teams to develop high-performing performance marketing assets.


• Analyze the complete customer funnel, from ad impression click product page checkout purchase.


• Identify opportunities to improve website conversion rate, cart abandonment, and customer retention.


• Track campaign performance using GA4, Google Ads Manager, Meta Ads Manager, Shopify/other e-commerce platforms, and reporting dashboards.


• Prepare regular performance reports with actionable insights and recommendations.


• Conduct competitor, market, and campaign analysis to identify growth opportunities.


• Collaborate with merchandising, product, CRM, content, and sales teams to align marketing initiatives with business objectives.


• Stay updated on changes in advertising platforms, attribution, tracking, and emerging performance marketing trends.

Key Performance Metrics

• Revenue & profitable growth


• ROAS / MER


• CAC / CPA


• Conversion Rate


• CTR & CPC


• AOV


• New vs. returning customer revenue


• Customer acquisition and retention


• Cart abandonment rate


• Marketing contribution margin

Required Skills & Experience

• 24 years of experience in performance marketing, preferably in e-commerce/D2C.


• Strong hands‑on experience with Meta Ads and Google Ads.


• Good understanding of GA4, conversion tracking, pixels, UTM parameters, attribution, and analytics.


• Experience managing significant digital advertising budgets.


• Strong understanding of e-commerce funnels and customer acquisition strategies.


• Data-driven mindset with strong analytical and problem‑solving skills.


• Excellent communication and stakeholder‑management skills.

Preferred Qualifications

• Experience with Shopify or other e-commerce platforms.


• Knowledge of Google Merchant Center, Shopping/PMax, YouTube Ads, and catalog/product‑feed advertising.


• Experience with CRM/retention marketing, email/SMS, or marketing automation.


• Experience in scaling a D2C/e-commerce brand profitably.


• Familiarity with BI/reporting tools such as Looker Studio, Power BI, or similar.