Performance Marketing Manager

LWYD Interactive; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

LWYD Interactive in Bengaluru is seeking a Performance Marketing Manager to lead Google and Meta campaigns for client brands. You will plan, execute, and optimize media buy, manage budgets, and generate insights.

The ideal candidate has 1–3 years of paid media experience, strong analytics, and collaboration skills to work with account managers and creative teams. This role offers exposure to cross-channel strategies and reporting dashboards.

Qualifications

• 1–3 years of experience in paid media campaigns across Google search/display and Meta ads.
• A creative thinker with detail orientation, focused on maximizing ad performance.
• Proactive strategist with a drive to improve campaigns and outcomes.
• Strong budget management skills and clear communication within a team.
• Experience with app-install campaigns and measurement platforms like Appsflyer & Branch is a plus.

Responsibilities

• Manage daily performance of Google and Facebook Ads campaigns for assigned clients.
• Plan, execute, and optimize campaigns with budget alignment to targets.
• Generate regular reports with actionable insights and strategic recommendations.
• Collaborate with account managers, creatives, and content teams for campaign success.
• Conduct market, audience, and keyword research to tailor ad strategies.
• Use data-driven insights to refine marketing strategies aligned with client goals.
• Analyze funnel and campaign data to continually improve performance.
• Build strong client relationships by aligning campaigns with client objectives.

Skills

Paid media

Google Ads

Meta Ads

Budget management

Campaign optimization

Reporting

Collaboration

Keyword research

Tools

Appsflyer

Branch

Job description

Role: Performance Marketing Manager - Meta & Google

Company Description:

LWYD Interactive is a full-service advertising agency based in Bengaluru. We specialize in providing end-to-end brand-building solutions that include strategy, verbal and visual identity, content, and creative communications. We provide performance marketing services to meet client business goals. With a team of young and strategic thinkers, designers, storytellers, technologists and performance marketers, we are passionate about shaping brands that make an impact. At LWYD Interactive, we believe in always asking "what if?", accepting great ideas from any source, and striving to learn and improve every day.

Responsibilities:

• Manage and oversee the daily performance of ad campaigns on Google and Facebook Ads for assigned clients.
• Plan, execute, and optimize campaigns, including budget management to meet performance targets.
• Generate regular and on-demand reports with actionable insights and strategic recommendations.
• Collaborate with account managers, creative teams, and content specialists for seamless campaign execution.
• Conduct detailed market, audience, and keyword research to craft tailored ad strategies.
• Use data-driven insights to design and refine marketing strategies aligned with clients' goals.
• Analyze the user funnel and campaign data to continually enhance performance.
• Build and maintain strong client relationships by aligning campaigns with their objectives and fostering trust.

Requirements:

• 1-3 years of experience in paid media platforms with a proven track record of creating, executing, and optimizing high-performing campaigns across Google (search + display) & Meta ads platforms
• A creative thinker with a sharp eye for detail, focused on maximizing ad performance for clients.
• A proactive strategist, always looking for new ways to improve campaigns.
• Skilled at managing budgets and meeting targets while sticking to plans. A great team player with clear and effective communication
• Experience with app-install campaigns and measurement platforms like Appsflyer & Branch is a plus