Performance Marketing Specialist

BnF Digital; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Full campaign ownership

Opportunity to lead and mentor

Job summary

BnF Digital is looking for a Performance Marketing Manager to lead hands-on management of campaigns across Google and Meta, optimize daily operations, and mentor a growing PPC team in Hyderabad/Pune. The ideal candidate will have over 3 years of experience, a track record of measurable ROI, and strong skills in conversion tracking and analytics presentation. The role offers competitive salary plus performance bonuses along with premium access to ad platforms and analytical tools.

Qualifications

• 3+ years of hands-on experience managing Google Ads and Meta campaigns.
• Proven experience with multi-platform paid media is a plus.
• Strong command of conversion tracking setup and attribution modelling.

Responsibilities

• Own, execute, and optimise daily campaign operations across multiple platforms.
• Generate weekly and monthly performance reports.
• Provide oversight and mentorship to PPC team members.

Skills

Google Ads management

Meta Ads management

PPC team mentoring

Conversion tracking

Analytics presentation

Tools

Google Tag Manager

GA4

Meta Business Manager

Job description

Role: Performance Marketing Manager | Digital Marketing Department Experience: 2+ Years Location: Hyderabad / Pune Engagement: Full-Time |

About the Role

At BNF Digital, performance marketing is where data meets creativity — and where results are the only metric that matters. Our clients trust us to make every rupee of ad spend work harder, and our Performance Marketing Manager is the person who makes that happen.

This is a hands‑on leadership role. You’ll manage campaigns across Google, Meta, and a wide range of platforms for a diverse client portfolio — while mentoring a growing PPC team and collaborating across strategy, content, and design to deliver campaigns that truly convert.

What You’ll Do

• Own, execute, and optimise daily campaign operations across Google Ads, Meta, Bing, Quora, Twitter, Taboola, Outbrain, and other platforms for multiple clients
• Set up and manage conversion tracking, retargeting campaigns, and audience segmentation strategies
• Monitor account budgets, impression share, Quality Score, and all critical performance metrics daily
• Develop and implement strategies for keyword opportunities, campaign architecture, targeting, and display networks in line with client goals
• Run A/B tests on ad creatives, landing pages, and bidding strategies to continuously improve ROAS and CPA
• Provide creative copy and graphic ad suggestions in collaboration with the content and design teams

Reporting & Client Communication

• Generate weekly and monthly performance reports covering key metrics, goal tracking, and revenue attribution
• Present campaign results and strategic recommendations to clients and internal stakeholders
• Monitor analytics dashboards and highlight key insights and areas of opportunity

Team & Industry Leadership

• Provide oversight, guidance, and mentorship to PPC team members
• Stay current with Google Ads, Meta, and broader digital marketing industry trends and algorithm updates
• Communicate project progress, timelines, and performance outcomes to team and management proactively

What We’re Looking For

• 3+ years of hands‑on experience managing Google Ads and Meta campaigns with measurable ROI results
• Proven experience with multi‑platform paid media — Bing, Quora, Twitter Ads, Taboola, or Outbrain is a plus
• Strong command of GA4, Google Tag Manager, and Meta Business Manager
• Experience in conversion tracking setup, attribution modelling, and funnel analysis
• Excellent communication skills — you can present campaign data to clients clearly and confidently
• Google Ads and Meta Blueprint certifications are a strong advantage

What We Offer

• Competitive salary + performance bonus
• Full campaign ownership across a diverse client portfolio
• Premium ad platform and analytics tool access
• Opportunity to lead and mentor your own PPC team