Ads Manager (Meta & Google)

Digistratics; Jaipur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Digistratics is seeking a performance-driven Ads Manager to plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads. The role emphasizes lead generation, audience targeting, funnels, and conversion tracking.

You will manage campaigns for Facebook, Instagram, and Google, build campaign structures, conduct audience research, run A/B tests, monitor spend, and report insights weekly with clear recommendations.

Qualifications

• Proven experience managing Meta Ads & Google Ads
• Strong understanding of lead generation funnels
• Experience with conversion tracking & analytics
• Ability to analyze data and take action
• Basic understanding of creatives, hooks, and ad copy
• Good communication and reporting skills
• Detail-oriented with a performance mindset

Responsibilities

• Plan, launch, and manage Facebook, Instagram, and Google Ads campaigns
• Create campaign structures aligned with business objectives (Leads, Traffic, Conversions)
• Conduct audience research, create custom & lookalike audiences
• Optimize ads to improve CPL, CTR, ROAS, and lead quality
• Perform A/B testing on creatives, copies, audiences, and placements
• Monitor daily ad spend and scale winning campaigns
• Set up and manage Meta Pixel, Conversion API, Google Tag Manager
• Coordinate with design/content teams for ad creatives
• Analyze performance and share weekly/monthly reports with insights
• Stay updated with ad platform policies and algorithm changes

Skills

Meta Ads

Google Ads

Lead generation

Audience targeting

Funnels

Conversion tracking

AB testing

Campaign optimization

Data analysis

Reporting

Communication

Tools

Meta Pixel

Conversion API

Google Tag Manager

Job description

We are looking for a performance-driven Ads Manager to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have a strong understanding of lead generation, audience targeting, funnels, and conversion tracking, with a focus on delivering measurable business results.

Key Responsibilities

• Plan, launch, and manage Facebook, Instagram, and Google Ads campaigns
• Create campaign structures aligned with business objectives (Leads, Traffic, Conversions)
• Conduct audience research, create custom & lookalike audiences
• Optimize ads to improve CPL, CTR, ROAS, and lead quality
• Perform A/B testing on creatives, copies, audiences, and placements
• Monitor daily ad spend and scale winning campaigns
• Set up and manage Meta Pixel, Conversion API, Google Tag Manager
• Coordinate with design/content teams for ad creatives
• Analyze performance and share weekly/monthly reports with insights
• Stay updated with ad platform policies and algorithm changes

Required Skills & Qualifications

• Proven experience managing Meta Ads & Google Ads
• Strong understanding of lead generation funnels
• Experience with conversion tracking & analytics
• Ability to analyze data and take action
• Basic understanding of creatives, hooks, and ad copy
• Good communication and reporting skills
• Detail-oriented with a performance mindset