Performance Marketing Manager

LABEL S4U; Ahmedabad District; On-site; INR 500,000 - 1,000,000; Full time

Job summary

LABEL S4U is seeking a Performance Marketing Manager to lead customer acquisition and revenue growth for our fashion brands, with a strong focus on Meta Ads across Facebook and Instagram.

You will own end‑to‑end Meta campaigns, optimize CAC and ROAS, run rigorous A/B tests, and collaborate with creative and merchandising teams to scale winning creatives while maintaining efficiency.

Qualifications

• 5–8 years hands-on Performance Marketing experience with Meta Ads.
• Meta Ads should be the core strength with experience scaling campaigns.
• Strong knowledge of Meta Business Manager, Ads Manager, Pixel & Conversions API.
• Experience with D2C/e‑commerce fashion or lifestyle brands preferred.

Responsibilities

• Own end-to-end Meta Ads campaigns across Facebook and Instagram, from setup to optimization and scaling.
• Develop Meta advertising strategies for customer acquisition, retargeting and revenue growth.
• Monitor and optimize CAC, ROAS, CPA, CTR, CPM, CPC and revenue.
• Manage campaign structures, audiences, placements, budgets, bidding and retargeting funnels.
• Conduct continuous A/B testing across creatives, hooks, ad copies and formats.
• Collaborate with creative/content/merchandising teams to develop high-performing fashion ads.
• Identify winning creatives/audiences and scale while maintaining target CAC/ROAS.
• Analyze campaign data to improve acquisition, conversion and efficiency.
• Allocate advertising budgets effectively based on targets and performance.
• Prepare regular performance reports and actionable management insights.
• Stay updated with Meta changes and new ad formats; explore AI/automation tools.

Skills

Meta Ads

Campaign scaling

A/B testing

Analytics

D2C experience

E-commerce

Tools

Meta Business Manager

Facebook Ads Manager

Pixel

Conversions API

GA4

Metabase

Job description

We’re hiring a Performance Marketing Manager to drive customer acquisition and revenue growth for our fashion brands, with a strong focus on Meta Ads (Facebook & Instagram).

We’re looking for someone who has hands‑on experience scaling Meta campaigns, managing significant ad budgets, improving CAC and ROAS, and turning creative testing into measurable business results.

If you understand what makes fashion creatives convert, know how to scale winning campaigns without losing efficiency, and make decisions based on numbers rather than assumptions, we’d love to hear from you.

Key Responsibilities:

• Own and manage end‑to‑end Meta Ads campaigns across Facebook and Instagram, from campaign setup to optimisation and scaling.
• Develop Meta advertising strategies for customer acquisition, retargeting, remarketing and revenue growth.
• Continuously monitor and optimise CAC, ROAS, CPA, CTR, CPM, CPC, conversion rate and revenue.
• Manage and optimise campaign structures, audiences, placements, budgets, bidding and retargeting funnels.
• Conduct continuous A/B testing across creatives, hooks, ad copies, formats, audiences, landing pages and campaign structures.
• Work closely with the creative, content and merchandising teams to develop high‑performing fashion ad creatives.
• Identify winning creatives and audiences and develop strategies to scale successful campaigns while maintaining target CAC and ROAS.
• Analyse campaign and customer data to identify opportunities for improving acquisition, conversion and overall marketing efficiency.
• Manage and allocate advertising budgets effectively based on business targets and campaign performance.
• Prepare regular performance reports and actionable insights for management.
• Stay updated with Meta algorithm changes, new ad formats, targeting capabilities, attribution changes and performance marketing trends.
• Explore AI, automation, marketing technology and data tools to improve campaign efficiency and decision‑making.

Qualification:

• 5-8 years of hands‑on Performance Marketing experience, with strong and proven expertise in Meta Ads.
• Meta Ads should be your core strength — candidates with significant experience managing and scaling Meta campaigns will be preferred.
• Strong understanding of Meta Business Manager, Ads Manager, Pixel, Events, Conversions API and campaign tracking.
• Proven experience in scaling campaigns while maintaining healthy CAC and ROAS.
• Strong understanding of funnel building, prospecting, retargeting, lookalike audiences, audience segmentation and creative testing.
• Experience working with D2C, e‑commerce, fashion, lifestyle or consumer brands is highly preferred.
• Working knowledge of Google Ads, GA4, Metabase and other martech/analytics tools.
• Strong analytical ability with a focus on revenue, CAC, ROAS and profitability, rather than vanity metrics.
• Ability to work closely with creative and business teams and translate performance data into actionable creative and campaign strategies.
• Comfortable with rapid experimentation, testing and scaling in a fast‑paced environment.
• Curiosity and practical interest in AI, automation and emerging marketing technologies.
  

We are looking for :

We care about what you have actually scaled, not just what platforms you have used.

In your application, please mention:

• Monthly Meta Ads budget managed
• Best/average ROAS achieved
• Largest campaign or account scaled
• Type of brands/products handled
• Experience with fashion/e‑commerce/D2C brands
• Your role in creative testing and campaign strategy