Performance Marketing & Lead Generation Specialist

Ace Of Estates; Mumbai; On-site; INR 450,000 - 650,000; Full time

Job summary

Ace Of Estates is seeking a performance-driven Lead Generation Specialist in Mumbai to manage campaigns across Meta Ads (Facebook & Instagram) and Google Ads. You will drive high-quality leads with strong ROI and oversee budget planning and optimization.

Responsibilities include planning, executing, and optimizing campaigns, analyzing performance data, and collaborating with creative teams to improve ad content.

Qualifications

• Minimum 1 year of hands-on experience in Meta Ads and Google Ads.

Responsibilities

• Plan, execute and optimise lead generation campaigns across Meta Ads and Google Ads.
• Develop campaign strategies based on project, audience, location and budget requirements.
• Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies.
• Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI.
• Identify opportunities to reduce cost per qualified lead while improving lead quality.
• Work closely with the creative and content teams to develop high-performing ad creatives and copy.
• Analyse campaign data and provide actionable insights and performance reports.
• Conduct A/B testing of audiences, creatives, messaging and landing pages.
• Track leads through the funnel and optimise campaigns based on lead quality and conversions.
• Stay updated with the latest developments, tools and best practices across Meta and Google Ads.

Skills

Lead generation

Performance marketing

Analytics

Budget management

A/B testing

Tools

Meta Ads

Google Ads

Job description

We are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a strong ROI.

Key Responsibilities

Lead Generation Specialist

Experience: Minimum 1 year

Location: Mumbai

Industry: Real Estate Marketing & Digital Advertising

We are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a strong ROI.

Key Responsibilities

• Plan, execute and optimise lead generation campaigns across Meta Ads and Google Ads.
• Develop campaign strategies based on project, audience, location and budget requirements.
• Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies.
• Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI.
• Identify opportunities to reduce cost per qualified lead while improving lead quality.
• Work closely with the creative and content teams to develop high-performing ad creatives and copy.
• Analyse campaign data and provide actionable insights and performance reports.
• Conduct A/B testing of audiences, creatives, messaging and landing pages.
• Track leads through the funnel and optimise campaigns based on lead quality and conversions.
• Stay updated with the latest developments, tools and best practices across Meta and Google Ads.

Candidate Requirements

• Minimum 1 year of hands-on experience in Meta Ads and Google Ads.
• Demonstrable experience in generating leads through paid advertising.
• Strong understanding of performance marketing, targeting, retargeting and campaign optimisation.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Real estate lead-generation experience will be a strong advantage.

Most importantly, we are looking for someone who can demonstrate that they have generated leads and delivered measurable ROI through paid advertising.