Performance Marketing Executive

Growthspree; Dadri; On-site; INR 450,000 - 600,000; Full time

Job summary

Growthspree is seeking a Performance Marketing Executive in Noida, Uttar Pradesh, to drive demand generation for B2B SaaS. The role covers setup, optimization, and reporting across paid media platforms, with a focus on pipeline impact and demo bookings.

You’ll work in a fast-paced, AI-enabled environment, collaborating with senior marketers and cross-functional teams to improve lead quality and ROAS.

Qualifications

• : 0.5–2 years hands-on performance marketing experience.
• Experience with Google Ads and LinkedIn Ads.
• Exposure to B2B SaaS or demand generation campaigns.
• Experience handling live ad budgets and campaign optimization.
• Proficient in analytics for reporting.

Responsibilities

• Set up, execute, and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
• Manage keyword research, audience targeting, budget pacing, creatives, and bidding.
• Optimize landing pages for demo bookings, lead quality, and pipeline contribution.
• Run structured A/B testing across ads, creatives, audiences, and landing pages.
• Generate actionable reports and strategic recommendations for clients.

Skills

Google Ads

LinkedIn Ads

Meta Ads

B2B SaaS

Campaign optimization

A/B testing

Analytics

CRM data

AI tools

Tools

Google Analytics

Microsoft Clarity

HubSpot CRM

Salesforce CRM

GA4 Certifications

Job description

Job Summary

Performance Marketing Executive

0.5 2 Years

Full Time

5 Days (Monday To Friday)

Noida, Uttar Pradesh

Skills Requirements

Paid Media Demand Generation Experience

• 0.5 2 years of hands-on experience managing Google Ads and LinkedIn Ads
• Exposure to B2B SaaS or demand generation campaigns
• Experience handling live ad budgets and campaign optimization

B2B Funnel Conversion Understanding

• Strong understanding of B2B funnels and lead lifecycle (MQL SQL Opportunity Closed-Won)
• Knowledge of conversion-focused optimization strategies
• Ability to think beyond vanity metrics and focus on pipeline impact

Analytics Tools Proficiency

• Hands-on experience with Google Analytics, Microsoft Clarity, and HubSpot or Salesforce CRM
• Google Ads and Meta Ads certifications preferred
• Comfortable using AI tools like ChatGPT, Claude, Gemini, automation platforms, MCP, and QLA

Analytical Communication Skills

• Strong analytical mindset with the ability to turn data into actionable insights
• Clear written and verbal communication skills for client-facing reporting
• Comfortable working in a fast-paced, AI-first environment

Work Environment Mindset

• Ability to adapt quickly as tools and workflows evolve
• Bias for action with a ship-fast, iterate-fast mindset
• Comfortable in a work-from-office setup only

Responsibilities

Campaign Strategy Execution

• Set up, execute, and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads
• Manage keyword research, audience targeting, budget pacing, creatives, and bidding
• Optimize landing pages for demo bookings, lead quality, and pipeline contribution
• Run structured A/B testing across ads, creatives, audiences, and landing pages

Performance Analytics

• Monitor KPIs like CTR, CPC, CPL, CPA, SQL rate, pipeline value, and ROAS
• Analyze campaign performance using Google Analytics, Clarity, CRM data, and MCP analytics
• Generate actionable reports and strategic recommendations for clients
• Use AI-powered tools to improve optimization and reporting speed

Team Leadership

• Collaborate closely with senior performance marketers
• Contribute to campaign playbooks and SOP development
• Coordinate with junior specialists and interns on execution tasks
• Take ownership of assigned accounts and proactively identify opportunities and risks

Budget Client Impact

• Manage and allocate budgets across multiple client accounts
• Improve efficiency through bid and budget optimization strategies
• Conduct competitor and market research within B2B SaaS
• Collaborate with ABM, Content, RevOps, and Design teams for full-funnel alignment

We're Looking For

What Sets You Apart

• Active use of AI tools to improve workflow efficiency
• Experience managing live ad budgets with focus on lead quality and pipeline impact
• Ability to context-switch between multiple client accounts efficiently
• Ownership mindset with strong execution speed
• Hunger to learn and grow in B2B SaaS performance marketing