Senior manager - performance marketing

Space Matrix; Gurugram District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Space Matrix is seeking a Senior Performance Marketing Manager to drive paid media across LinkedIn, Google, Meta, YouTube, and Demandbase, focusing on brand visibility, demand generation, and high-quality account engagement. You’ll own ABM campaigns, leverage intent data, and optimise ROI across the funnel.

The role requires 5–8 years in paid media, expertise in ABM, and strong analytics with GA4, Looker Studio, and CRM integrations.

Qualifications

• 5–8 years of hands-on paid media and performance marketing experience.
• Proven ability to run ABM or enterprise demand campaigns with measurable ROI.
• Strong knowledge of LinkedIn, Google Ads, Meta Ads Manager and YouTube Ads.
• Ability to translate intent and engagement signals into optimised campaigns.
• Proficiency with GA4, UTM frameworks, Looker Studio and dashboards.

Responsibilities

• Plan, launch, manage and optimise paid campaigns across multiple platforms.
• Lead account-based advertising and intent activation campaigns in Demandbase.
• Monitor CPL, CTR, ROAS and pipeline influence with weekly reporting.
• Integrate paid campaigns with CRM and marketing automation tools.
• Collaborate on landing pages and funnel optimisation to boost conversions.

Skills

Paid media

ABM advertising

Campaign optimization

Analytics reporting

GA4 Looker Studio

CRM integration

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

YouTube Ads

Demandbase

HubSpot

Salesforce

Looker Studio

Job description

Who We Are

Space Matrix is a leading ‘Workplace Design and Build’ consultancy that specializes in creating innovative, sustainable, and human-centric work environments. SMG aims to revolutionise the interior design industry by pioneering DesignTech and offering innovative interior design and building design solutions that cater to the workplace, hospitality, residential, and commercial sectors.

Who We Are

Space Matrix is a leading ‘Workplace Design and Build’ consultancy that specializes in creating innovative, sustainable, and human-centric work environments. SMG aims to revolutionise the interior design industry by pioneering DesignTech and offering innovative interior design and building design solutions that cater to the workplace, hospitality, residential, and commercial sectors.

Established in 2001 and headquartered in Singapore, we have a strong presence across APAC and beyond, we have more than 600 employees across 16 offices. We are a proud Great Place to Work certified company 7 years in a row.

Please visit www.spacematrix.com to learn more.

About The Role

We’re looking for a Senior Performance Marketing Manager who is execution-focused, data-driven, and comfortable owning performance across both traditional paid media and ABM advertising platforms. This role is ideal for someone who enjoys being close to the tools—launching campaigns, optimising daily, and using account and intent intelligence to drive meaningful business outcomes.

You will manage paid media across LinkedIn, Google, Meta, YouTube, and Demandbase Advertising, with a strong focus on brand visibility, demand generation, and high-quality account engagement. You’re not just running ads—you’re using performance and intent data to understand buying behaviour and improve ROI across the funnel.

What Makes The Role Successful

Paid Campaign Execution & Management

Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google Ads (Search & Display), Meta (Facebook/Instagram), YouTube, and Demandbase Advertising.

Own targeting, bidding, budgeting, and pacing across platforms to reach relevant audiences, buying groups, and priority accounts.

Continuously test creatives, messaging, formats, and placements to improve engagement, conversion rates, and efficiency.

Account-Based Advertising & Intent Activation (Demandbase)

Execute account-based advertising campaigns directly within Demandbase, activating target account lists across display, native, video, and LinkedIn integrations.

Use Demandbase advertising capabilities to reach specific accounts, buying groups, and decision-makers based on firmographic, technographic, and intent signals.

Optimise Demandbase campaigns using Account Intent, Engagement Minutes, Qualification Score, and Pipeline Predict Score to prioritise spend toward in-market accounts.

Translate account engagement data into campaign adjustments—refining messaging, creative sequencing, and channel mix based on where accounts are in their buying journey.

Align Demandbase advertising closely with LinkedIn and Google campaigns to create a cohesive, multi-touch ABM motion.

Performance Monitoring & Intelligence

Monitor daily performance across CPL, CTR, ROAS, account engagement, and pipeline influence.

Combine platform metrics with Demandbase advertising and account-level insights to evaluate true campaign effectiveness beyond lead volume.

Identify drop-offs, inefficiencies, and high-performing account segments, and implement optimisations quickly.

Use GA4, Google Tag Manager, Looker Studio, Excel/Google Sheets, Factors and Demandbase dashboards to track performance holistically.

Lead Generation & Funnel Optimisation

Own lead and account-level outcomes, ensuring paid efforts deliver qualified leads from priority accounts.

Implement and optimise full-funnel tracking—from first ad interaction to CRM-qualified leads and sales engagement.

Collaborate on landing page and funnel optimisation to improve conversion rates and reduce friction.

Analytics & Reporting

Build and maintain dashboards that reflect channel, account, and pipeline performance.

Deliver weekly and monthly reports with clear insights, learnings, and optimisation actions.

Track attribution across paid media and Demandbase touchpoints.

Email Marketing & CRM Integration

Support email campaigns and nurture journeys using platforms such as HubSpot, ActiveCampaign, or Mailchimp.

Ensure paid campaigns (including Demandbase Ads) are accurately integrated with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or Pardot.

Maintain clean tagging, lead flow accuracy, and data hygiene for reliable reporting.

What We’re Looking For

• 5-8 years of hands-on experience managing paid media and performance marketing.
• Proven experience executing Demandbase Advertising campaigns as part of an ABM or enterprise demand strategy.
• Strong expertise in LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, and YouTube Ads.
• Solid understanding of account-based marketing (ABM), buying groups, and intent-led advertising.
• Ability to interpret intent, engagement, and pipeline signals and translate them into actionable campaign optimisations.
• Proficiency with GA4, UTM frameworks, Looker Studio/Data Studio, and performance reporting.
• Comfortable operating in fast-paced environments with multiple live campaigns.