Performance Marketing - Lead

LAL; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

LAL in Bengaluru is seeking a Lead – Performance Marketing to own end-to-end paid media across Google, Meta, ecommerce, and quick commerce platforms. You will drive customer acquisition, revenue, profitability, and ROAS through data-driven campaigns and continuous optimization.

The role demands 5–8 years of hands-on experience in performance marketing, strong expertise in Google Ads and Meta Ads, and a track record of improving metrics such as CAC, ROAS, and CVR.

Qualifications

• 5–8 years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong experience managing Google Ads and Meta Ads with proven budgets and outcomes.
• Experience in E-commerce, D2C, FMCG, or consumer-facing businesses preferred.
• Experience with marketplace and/or Quick Commerce advertising will be an added advantage.

Responsibilities

• Lead end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).
• Plan, execute, monitor, and optimize campaigns across the full customer funnel—acquisition, conversion, retargeting, and remarketing.
• Drive metrics including CAC, ROAS, CVR, LTV, RTO, prepaid conversion, and revenue growth.
• Develop audience acquisition, retargeting, and remarketing strategies to improve customer quality and retention.
• Manage and optimize marketing budgets to maximize ROI and profitability.
• Conduct continuous A/B testing across creatives, audiences, landing pages, offers, and bidding strategies.
• Analyze campaign and customer data to identify growth opportunities and take corrective actions.
• Drive CRO initiatives and improve website/customer journey conversions.
• Collaborate with Creative, Product, Technology, CRM, Category, and E-commerce teams.
• Use attribution and analytics platforms to generate actionable insights and improve marketing efficiency.
• Track marketplace performance and support paid visibility/search across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket.
• Prepare regular performance reports and present insights and recommendations to stakeholders.
• Stay updated on advertising platforms, algorithms, industry trends, and best practices.

Skills

Analytics

Campaign optimization

Stakeholder management

Ownership

Growth mindset

Data-driven

Decision making

Execution

Business acumen

Problem solving

Tools

Google Ads

Meta Ads

Excel/Sheets

Job description

We are looking for an experienced and highly driven Lead – Performance Marketing to own end-to-end paid media and performance marketing initiatives across Google, Meta, E-commerce and Quick Commerce platforms . The ideal candidate will be responsible for driving customer acquisition, revenue, profitability, and ROAS through data-driven campaign strategies and continuous optimization.

Key Responsibilities

• Lead end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram) .
• Plan, execute, monitor, and optimize campaigns across the full customer funnel —acquisition, conversion, retargeting, and remarketing.
• Drive key business metrics including CAC, ROAS, CVR, LTV, RTO, prepaid conversion, and revenue growth .
• Develop audience acquisition, retargeting, and remarketing strategies to improve customer quality and retention.
• Manage and optimize marketing budgets to maximize ROI and business profitability.
• Conduct continuous A/B testing across creatives, audiences, landing pages, offers, and bidding strategies.
• Analyze campaign and customer data to identify growth opportunities and take corrective actions.
• Drive CRO initiatives and recommend improvements across the website/customer journey to improve conversion.
• Work closely with Creative, Product, Technology, CRM, Category, and E-commerce teams for seamless campaign execution.
• Use attribution and analytics platforms to generate actionable insights and improve marketing efficiency.
• Track marketplace performance and support paid visibility/search initiatives across platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and BigBasket .
• Prepare regular performance reports and present key insights, opportunities, and recommendations to stakeholders.
• Stay updated on advertising platforms, algorithms, industry trends, and emerging performance marketing best practices.

Desired Qualifications & Experience

• 5–8 years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong experience managing Google Ads and Meta Ads with proven ownership of budgets and business outcomes.
• Experience in E-commerce, D2C, FMCG, or consumer-facing businesses preferred.
• Experience with marketplace and/or Quick Commerce advertising will be an added advantage.
• Strong understanding of ROAS, CAC, CVR, LTV, attribution, funnel optimization, and customer acquisition .
• Excellent analytical and problem-solving skills with strong proficiency in Excel/Google Sheets .
• Strong stakeholder management, communication, and execution skills.
• Strong ownership and growth mindset
• Data-driven and highly analytical
• Execution-focused with a bias for action
• Strong commercial and business acumen
• Ability to manage multiple campaigns and prioritiesExcellent coordination and stakeholder management
• Proactive, detail-oriented, and comfortable working in a fast-paced environment
• Ability to make quick, data-backed decisions and drive measurable business results

Note-We have 6 Days working(alternate Saturdays are working)