Performance Marketing Lead (Google Focused)

Smart Moves Talent Crafters Pvt. Ltd.; Mumbai; Presencial; INR 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

Smart Moves Talent Crafters Pvt. Ltd. is seeking a results-driven Performance Marketing Lead in Mumbai to own end-to-end marketing strategy, drive growth, and optimize campaigns across Google Ads, Meta Ads and marketplaces.

You will manage substantial budgets, collaborate across teams, and build real-time dashboards. The ideal candidate has 4+ years in performance marketing, a proven D2C track record, and strong analytics with Looker Studio and GA4.

Formación

• 4+ years of hands-on performance/digital marketing experience.
• Proven D2C performance campaigns across funnels.
• Experience managing monthly budgets up to 50L.

Responsabilidades

• Own end-to-end strategy, execution and optimization of marketing campaigns across Google Ads, Meta Ads and marketplaces.
• Manage budgets from high-scale spends to lean allocations efficiently.
• Collaborate with teams for campaign planning, goal-setting and performance analysis.
• Build dashboards using Looker Studio and GA4 for real-time reporting.
• Identify growth opportunities and automation (Zapier, scripts) to boost efficiency.
• Lead audits, conversion tracking setups and cross-channel attribution.

Conocimientos

Performance Marketing

Google Ads

Meta Ads

Looker Studio

GA4

Zapier

Excel/Sheets

Analytics

Campaign Management

Descripción del empleo

About Company - Fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space.

What you’ll get:

• The opportunity to join a high growth company with room to explore
• A super team of colleagues who are all excited to actually make a difference
• You’ll be working with senior/upper management directly so you’ll be involved in core decisions

What we expect you to do:

• Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplace and more.
• Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.
• Collaborate across teams for campaign planning, goal-setting, and performance analysis.
• Build and maintain dashboards using Looker Studio, and GA4 for real-time reporting and insights.
• Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency.
• Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.
• Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement.

What we expect from you?

• 4+ years of hands‑on experience in Performance/Digital Marketing (agency or brand side)
• Proven track record of managing D2C performance campaigns for top, middle and bottom funnels.
• Manage budgets of <50L/month for running successful campaigns.
• Marketplace (amazon/flipkart), Quick commerce (zepto etc.) ads is a plus.
• JD Performance Marketing Lead
• Strong command over Google Ads (Search, Display, Shopping, Performance Max, YT).
• Knowledge of setting up of GMC, GMB, pixels is a must.
• In-depth knowledge of Meta Ads (Facebook, Instagram) structure, testing, and scaling.
• Proficient in Looker Studio, and Google Analytics 4.
• Experience using Zapier or similar tools for automation and workflow setup.
• Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights.
• Strong analytical mindset with problem-solving, critical thinking, and optimization skills.
• Excellent verbal and written communication skills in English client‑facing experience is a plus.

Mon to Sat (flexible for Senior Marketing team)