Performance Marketing Lead

Primetrace; Bengaluru; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

Primetrace is seeking a highly driven Performance Marketing Lead based in Bangalore to own and manage paid user acquisition for Crafto at scale. This role involves strategic thinking combined with hands-on execution to identify bottlenecks and improve efficiency.

The ideal candidate will have proven experience in performance marketing across Meta and Google platforms. Responsibilities include driving month-on-month growth and building innovative strategies to optimize user acquisition.

Qualifications

• Proven experience in performance marketing driving growth at scale.
• Strong expertise across Meta and Google ad platforms.
• Deep understanding of app growth and performance analytics.

Responsibilities

• Own paid acquisition outcomes and drive month-on-month growth.
• Manage and scale campaigns across various paid acquisition channels.
• Build the creative strategy for user acquisition.

Skills

Performance marketing

Paid user acquisition

Analytical skills

Creative strategy

Problem-solving

Tools

Meta ad platform

Google ad platform

Job description

Location- Bangalore (5 days Work from Office)

Performance Marketing Lead

We’re looking for a highly driven Performance Marketing Lead to own paid user acquisition for Crafto at scale.

This is a high-ownership role for someone who thrives on numbers, solves growth problems independently, and takes end-to-end accountability for monthly acquisition outcomes.

This role requires someone who can combine strategic thinking with hands‑on execution, someone who can identify bottlenecks, unlock scale, improve efficiency, and build repeatable growth systems across channels.

What you’ll do:

• Growth Strategy: Own Crafto's paid acquisition outcomes end-to-end and deliver month on month growth. Proactively identify growth bottlenecks and independently drive solutions
• Paid acquisition at scale: Manage and scale campaigns across Meta, Google and other relevant paid acquisition channels with CAC efficiency
• Creative Strategy: Build the creative strategy that drives acquisition — messaging, hooks, formats, language, At our scale, creative is the primary variable; you treat it like one
• Diagnostics & Problem Solving: Diagnose drops, spikes, and scaling constraints before they compound. Break ambiguous problems into structured experiments and drive solutions independently.
• New channel expansion: Identify and validate growth opportunities beyond current channels — creator‑led acquisition, affiliate models, unconventional bets. Build new engines from scratch when the signal is there.
• Cross Functional Collaboration: Work closely with product and content teams to explore new audience segments, new value propositions which will lead growth

Must Haves:

• Proven experience in performance marketing driving growth at scale
• Strong expertise across Meta + Google ad platforms
• Deep understanding of app growth, attribution, performance analytics, and scaling mechanics
• Proven experience in building strong narratives and creative strategyStrong understanding of Bharat consumer behaviour
• Strong problem‑solving ability with first‑principles thinking
• High ownership mindset with high velocity of execution
• Comfortable operating in fast‑moving, high‑accountability environments