Head Performance Marketing

sugar.fit; Bengaluru; On-site; INR 2,700,000 - 3,300,000; Full time

Job summary

sugar.fit is seeking a data-driven Performance Marketing Head in Bengaluru to own the full paid acquisition engine for our B2C products. You will manage large daily ad budgets, optimize funnels from awareness to conversion, and drive revenue while maintaining profitability and efficiency metrics.

The role requires 8–15 years of hands-on experience across Meta Ads and Google Ads, strong analytics, and a creative testing mindset. Bachelor/Master in Marketing or related field is preferred.

Qualifications

• 8 to 15 years of hands-on performance marketing experience scaling B2C, D2C, or consumer subscription products.
• Deep, tactical knowledge of Meta Ads Manager and Google Ads console (Search, Performance Max, App Campaigns).
• Strong quantitative fluency with CAC, LTV, ROAS, and payback periods; proficient in Excel/Sheets and GA4.
• A sharp eye for ad aesthetics and messaging angles that resonate with consumer psychology.
• Bachelor's or Master's degree in Marketing, Business Administration, or related field.

Responsibilities

• End-to-end strategy, execution, and scaling of paid campaigns across ecosystems like Meta Ads and Google Ads.
• Allocate, monitor, and optimize sizable marketing budgets to maximize ROI and contribution margins.
• Dive into audience segmentation, bidding strategies, and attribution using GA4, GTM, Looker Studio.
• Build and execute a high-frequency testing framework for ad creatives and landing pages in collaboration with design teams.
• Oversee conversion event architecture, pixel health, and offline conversions to ensure accurate measurement.

Skills

Performance marketing

Paid media management

Analytics

Creative testing

Data-driven decisions

Education

Bachelor/Master in Marketing

Tools

GA4

GTM

Looker Studio

Meta Ads Manager

Google Ads

Job description

Candidates with current CTC less than INR 30L please do not apply

We are looking for a data-driven and high-agency Performance Marketing Head to own, execute, and scale our B2C paid acquisition engine. You will manage large daily ad budgets, optimize conversion funnels from top-of-funnel awareness to final conversion, and drive revenue growth while strictly maintaining profitability and efficiency metrics (CAC, LTV, ROAS).

Key Responsibilities

• Paid Channel Ownership: End-to-end strategy, execution, and scaling of paid campaigns across ecosystems like [Meta Ads, Google Ads (Search, PMax, YouTube, UAC)], and emerging channels.
• Budget & ROI Management: Allocate, monitor, and optimize sizable marketing budgets to maximize return on investment and contribution margins.
• Funnel & Data Optimization: Dive deep into audience segmentation, bidding strategies, and attribution logic using tools like GA4, GTM, and Looker Studio.
• Creative Testing Roadmap: Build and execute a high-frequency testing framework for ad creatives (hooks, video formats, static assets) and landing pages in collaboration with design teams.
• Attribution & Tracking: Oversee conversion event architecture, pixel health, and offline conversion imports (OCI) to ensure accurate measurement.

What You Need (Qualifications & Skills)

• Experience: 8 to 15 years of hands-on performance marketing experience scaling B2C, D2C, or consumer subscription products.
• Platform Expertise: Deep, tactical knowledge of Meta Ads Manager and Google Ads console (Search, Performance Max, App Campaigns).
• Analytical Mindset: Strong quantitative fluency with metrics like CAC, LTV, ROAS, and payback periods. Proficiency in Excel/Google Sheets and GA4.
• Creative Acumen: A sharp eye for ad aesthetics and messaging angles that resonate with consumer psychology.
• Education: Bachelor's or Master's degree in Marketing, Business Administration, or a related field