Performance Marketing Manager

Cars24; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Cars24 is seeking a Performance Marketing Manager in India to own paid-acquisition campaigns across Meta, Google, and other channels. You will optimize campaigns to drive efficient customer acquisition, conversions, and revenue while maintaining CAC and ROAS.

You will partner with creative, product, analytics and business teams to uncover growth opportunities and deliver measurable impact. The role requires 3–6 years of hands-on performance marketing experience, strong analytics, and experience

Qualifications

• 3-6 years of hands-on performance marketing experience.
• Experience with Meta Ads and Google Ads at scale.
• Experience with campaign structure, audience segmentation and retargeting.
• Proficient in data analysis and A/B testing.
• Agency experience is acceptable if in-house D2C exposure exists.
• Data-driven, structured problem solving with ownership.

Responsibilities

• Own planning, execution, and optimisation of paid-acquisition campaigns across Meta, Google, and other channels.
• Drive efficient customer acquisition, conversions, and revenue while maintaining CAC and ROAS.
• Manage budgets, bidding, audiences, retargeting and channel allocation.
• Track CAC, ROAS, CPA, CTR, conversion rate, revenue, and contribution margin.
• Run structured A/B tests across creatives, audiences, ad copies, formats, and landing pages.
• Collaborate with creative, product, analytics, and business teams to identify growth opportunities and funnel drop-offs.

Skills

Performance marketing

Meta Ads

Google Ads

A/B testing

Data analysis

Campaign optimization

Cross-functional collaboration

Tools

Excel/Sheets

Job description

As a Performance Marketing Manager at Cars24, you will own and optimise paid-acquisition campaigns across Google, Meta, and other relevant channels, driving efficient customer acquisition, conversion, and revenue growth.

What will you drive?

• Own the planning, execution, and optimisation of paid-acquisition campaigns across Meta, Google, and other relevant performance channels.
• Drive efficient customer acquisition, conversions, and revenue growth while maintaining healthy CAC and ROAS.
• Manage campaign budgets, bidding, audience targeting, retargeting, and channel allocation to maximise returns.
• Track and analyse key performance metrics including CAC, ROAS, CPA, CTR, conversion rate, revenue, and contribution margin.
• Run structured A/B tests across creatives, audiences, ad copies, campaign formats, and landing pages to improve performance.
• Partner with creative, product, analytics, and business teams to identify funnel drop-offs and unlock growth opportunities.
• Build actionable reporting and translate campaign data into clear insights and recommendations for the business.
• Stay close to market, competitor, and platform changes to continuously improve campaign strategy and scale profitable growth.

Who are we looking for?

• 3 - 6 years of hands-on performance marketing experience, preferably with a leading Indian D2C brand or high-growth e-commerce startup.
• Strong command of Meta Ads and Google Ads, with experience managing and optimising paid acquisition campaigns at scale.
• Proven ownership of key business metrics including CAC, ROAS, conversions, revenue, and contribution margin/profitability.
• Experience with campaign structure, audience segmentation, retargeting, creative testing, landing-page optimisation, and A/B testing.
• Strong analytical skills and comfort working with Excel/Google Sheets, reporting dashboards, and campaign-performance data.
• Ability to partner closely with creative, product, analytics, and business teams to improve acquisition and conversion.
• Agency experience is acceptable, provided the candidate has substantial recent in-house experience with D2C or e-commerce brands.
• A structured, data-led problem solver who can move quickly, experiment thoughtfully, and take ownership of outcomes.