Performance Marketing Head - Nashik

Impact HR & KM Solutions; Nashik District; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Impact HR & KM Solutions is seeking a data‑driven Performance Marketing Head to lead digital acquisition, paid media strategy, and revenue growth. You will own the overall digital marketing budget and oversee campaigns across Meta, Google, LinkedIn, Amazon, and affiliates.

You will optimize CAC/ROAS, drive CRO across pages and funnels, and build robust analytics and attribution frameworks. Lead a team and collaborate with agencies to scale growth.

Qualifications

• 3–5 years of experience in performance marketing.
• Postgraduate/MBA in Marketing or equivalent.
• Experience overseeing multi-channel paid campaigns and budgets.

Responsibilities

• Develop paid media strategy and revenue growth.
• Design, launch, and optimize campaigns across Meta, Google, LinkedIn, Amazon, and affiliates.
• Allocate budgets and optimize ROAS, CAC/CPA, and LTV across channels.
• Drive CRO across landing pages and funnels to maximize conversions.
• Implement analytics, attribution, and dashboards to monitor performance.
• Lead A/B testing on creatives, copy, landing pages, and offers.
• Coordinate retention and remarketing with CRM and channels.
• Manage internal team and external agencies for top-tier execution.

Skills

Paid media management

Budget optimization

Analytics & attribution

Team leadership

A/B testing

Education

MBA/PGDM Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Amazon Ads

GA4

Google Tag Manager

AppsFlyer/Singular

Job description

We are seeking an analytical, data-driven, and growth-oriented Performance Marketing Head to lead our digital acquisition, paid media strategy, and revenue growth engine. In this leadership role, you will own the overall digital marketing budget, oversee multi-channel campaign execution (PPC, Social, Display, Programmatic), optimize customer acquisition costs (CAC) and return on ad spend (ROAS), and scale our direct-to-consumer (D2C) or lead generation performance across channels.

Key Responsibilities

• Paid Media Strategy & Revenue Scaling


• Campaign Architecture: Design, launch, and optimize high-ROI paid performance marketing campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, Shopping, Display, YouTube), LinkedIn Ads, Amazon Ads, and affiliate networks.


• Budget Allocation & ROAS Optimization: Manage multi-million marketing budgets, continuously optimizing channel mix, bidding strategies, and audience segmentation to achieve target ROAS, LTV, and CPL/CPA metrics.


• Full-Funnel Optimization: Drive conversion rate optimization (CRO) strategies across landing pages, ad creatives, and customer acquisition funnels to maximize conversion efficiency.


• Analytics, Attribution & Growth Experimentation


• Data & Attribution Modeling: Implement multi-touch attribution models, tracking frameworks (Google Tag Manager, GA4, MMPs like AppsFlyer/Singular), and reporting dashboards to monitor real-time campaign performance.


• Creative & Copy A/B Testing: Collaborate with design and content teams to execute continuous A/B testing on ad creatives, ad copies, landing pages, and offer structures.


• Retention & Re-engagement: Partner with CRM and retention teams to implement remarketing campaigns, WhatsApp automation, and /SMS workflows.


• Team Leadership & Agency Management


• Team Supervision: Lead, mentor, and build an internal team of performance marketers, media buyers, CRO specialists, and ad copywriters.


• Agency & Partner Oversight: Manage external media agencies, platform account managers (Google, Meta), ad-tech vendors, and influencer networks to ensure top-tier execution and SLA compliance.

Additional Details

• Experience 3 - 5 Years


• No. of Openings 1


• Education Post Graduate (M.B.A/PGDM : Marketing)


• Role Performance Marketing Head


• Industry Type Consumer Durables / Home Appliance


• Gender [ Male / Female ]


• Job Country India


• Type of Job Full Time


• Work Location Type Work from Office


• Face Interview Location Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery, Nashik