Performance Marketing Lead

Outwrk; Gurugram District; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Outwrk is seeking a Performance Marketing Lead in Gurugram to drive customer acquisition, lead generation, and revenue growth through data-driven digital campaigns. The role requires hands-on expertise in paid media, analytics, campaign optimization, and marketing automation across multiple channels.

You will collaborate with cross-functional teams to ensure marketing efforts align with business objectives and deliver measurable ROI.

Qualifications

• 2-5 years of experience in Performance Marketing.
• Prefer Ecommerce experience.
• Experience managing a monthly budget of at least 20 lacs.
• Strong understanding of paid ads principles.
• Creative mindset with ability to derive insights and propose solutions.
• Excellent communication with stakeholders.

Responsibilities

• Strategic Planning: Develop and implement growth marketing strategies.
• Campaign Management: Plan, launch, and optimize performance marketing campaigns.
• Team Collaboration: Work with design, product, and sales teams to align efforts with business goals.
• Reporting & Insights: Provide regular reports and actionable insights on campaign performance.
• Analytics and Data Analysis: Monitor KPIs and use data to identify trends and opportunities.
• Conversion Rate Optimization (CRO): Improve landing pages and user flows to boost conversions.
• Budget discipline: Manage campaigns to meet targets within budget.

Skills

Paid media

Analytics

Campaign optimization

Communication

Creative thinking

Job description

We are seeking a data-driven and results-oriented Performance Marketing Lead to drive customer

acquisition, lead generation, and revenue growth through digital marketing campaigns.

The ideal candidate should have hands-on expertise in paid media, analytics, campaign optimization,

and marketing automation across multiple digital channels.

Responsibilities

• Strategic Planning: Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives.
• Campaign Management: Plan, launch, and optimize performance marketing campaigns
• Team Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives.
• Reporting & Insights: Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements.
• Analytics and Data Analysis: Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for improvement.
• Conversion Rate Optimization (CRO): Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition.
• efficiently, and ensure campaigns are within budget while delivering desired results.
• Customer delight: And most importantly, LOVE customers and strive for the highest form

Qualifications

• 2-5 years of experience in Performance Marketing
• Preferred experience in Ecommerce Industry
• Has previously handled a monthly budget of minimum 20 lacs.
• A good understanding of the principles and working of paid ads
• A creative mindset, contributing new ideas and able to interpret situations to overcome
• Proficient in articulating your ideas well and communicating to relevant stakeholders