Performance Marketing (Growth)

Cuatro Labs; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Cuatro Labs is seeking a data-driven performance marketer to own customer acquisition end to end and drive the full lifecycle, from first click to repeat booking. This hands-on role centers on cost per acquisition as the single measured outcome, not impressions or clicks, and requires ownership of tracking and analytics.

You will own campaign architecture across Meta and Google, manage budgets, run experiments, and build audience segments.

Qualifications

• 6+ years in performance marketing with direct responsibility for CAC and bookings.
• Proven track record of scaling consumer apps through paid acquisition.
• Experience owning the full customer lifecycle from acquisition to retention.

Responsibilities

• Own end-to-end paid acquisition across Meta and Google with CAC accountability.
• Plan, launch and optimise conversion-focused campaigns driving online bookings on web and app.
• Own campaign architecture, optimisation events, bidding strategies, audiences and placements.
• Manage mobile app install campaigns across Meta and Google App Campaigns, and optimize for CAC and install-to-booking rate.
• Manage daily budget allocation across cities, channels, campaigns and creative.
• Build and scale Google Search and Performance Max campaigns for high-intent demand.
• Build retargeting, lookalike and lifecycle audiences from first-party data.
• Evaluate and pilot new paid channels and city launches.

Skills

Meta Ads Manager

Google Ads

Programmatic Ads

GA4

Conversions API

UTM architecture

A/B testing

Tools

Meta Pixel

GA4

Conversions API

UTM tracking

Job description

Role & responsibilities

Position Overview

We are looking for a data-driven performance marketer to own customer acquisition end to end and drive the full customer lifecycle, from first click to repeat booking.

You will be responsible for a single number: cost per acquisition. Not impressions. Not clicks. Not leads. Not Engagement. This is a hands-on, in-platform role. You will build and optimise campaigns yourself, own the tracking & analytics to be measured on business outcomes rather than media metrics.

Key Responsibilities

Campaign Management

• Own end-to-end paid acquisition across Meta and Google, with full accountability for CAC and booking volume
• Plan, launch and optimise conversion-focused campaigns driving online bookings on web and app
• Own campaign architecture objectives, optimisation events, bidding strategies, audiences and placements
• Own mobile app install campaigns across Meta and Google App Campaigns, accountable for cost per install, install-to-first-booking rate, and in-app repeat rate
• Manage daily budget allocation across cities, channels, campaigns and creative
• Build and scale Google Search and Performance Max for high-intent demand capture
• Build retargeting, lookalike and lifecycle audiences from first-party data
• Evaluate and pilot new paid channels, and build the paid acquisition playbook for new city launches

Testing & Creative

• Run structured experiments on audience, creative, offer and landing page one variable at a time, with sufficient volume to read a result
• Brief, test and iterate performance creative, maintaining a fixed creative refresh cadence
• Partner with product and design on landing page and checkout conversion rate optimisation

Tracking & Analytics

• Own the tracking & analytics Meta Pixel, Conversions API, GA4, event mapping and UTM discipline
• Ensure accurate attribution across web and app, including offline and backend conversion uploads
• Analyse the acquisition funnel from impression through to completed booking and identify drop-off points
• Track customer lifetime value by acquisition cohort and channel, and report weekly on LTV:CAC, funnel conversion rate and contribution margin by city

Preferred Experience & Skills

• Min. 6+ years in performance marketing with direct responsibility of customer acquisition and CAC
• Demonstrable track record of scaling a consumer business through paid acquisition, with numbers you can talk through
• Experience owning the full customer lifecycle from acquisition through to retention
• Experienced with geo-targeting at area and pincode granularity,
• Experience launching a new city or market from zero is a strong advantage

Technical Skills

• Meta Ads Manager conversion campaigns, Advantage+ behavior, audience and placement controls, bid strategies
• Google Ads Search, Performance Max, Demand Gen
• Programmatic Ads : Experience or Knowledge of running Programmatic Ads & Platforms.
• Tracking and attribution Meta Pixel, Conversions API, GA4, event mapping, offline conversion upload, UTM architecture. You should be able to debug why a conversion event is not firing.
• Analytics and reporting Strong Knowledge in Analytical tools such as GA4 and exposure in various ls such as Appsflyer, Clevertap, Mixpanel or willingness to learn & adapt it quickly.
• Experimentation A/B testing methodology, CRO, customer segmentation, statistical significance
• Good to have marketing automation tools experience

Other Skills

• Strong cross-functional collaboration you will need product, engineering and operations to act on what you find
• Clear written communication; able to explain a performance decision to a founder in plain language
• Highly organised, able to run multiple cities, channels and experiments simultaneously
• Comfortable operating without an established team, stack or playbook
• Willingness to push back on instructions with data, including with leadership