Performance Marketing Specialist

Conroar; New Delhi; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work model

Exposure to high-budget campaigns

Global B2B tech clients

Job summary

Conroar in Delhi seeks a results-driven Performance Marketing professional to plan, execute, and optimize paid digital campaigns across Google Ads and LinkedIn Ads. You will own strategy, execution, and reporting to drive lead generation and pipeline growth.

You will monitor metrics, implement GA4/GTM tracking, run A/B tests, and collaborate with content, design, and sales teams to create high-converting creatives and landing pages. A hybrid work arrangement and growth opportunities are offered.

Qualifications

• 4+ years of hands-on performance marketing experience.
• Experience managing Google Ads campaigns (minimum 4 years).
• Hands-on LinkedIn Ads campaigns for B2B lead generation.

Responsibilities

• Plan, execute, and optimize paid digital campaigns across Google Ads and LinkedIn Ads.
• Own campaign strategy, execution, optimization, and reporting to achieve lead generation goals.
• Monitor and optimize performance using CTR, CPC, CPL, CPA, ROAS, and conversion rates.
• Implement conversion tracking with GA4 and GTM.
• Conduct keyword research, audience segmentation, bidding optimization, and A/B testing.
• Collaborate with content, design, and sales teams to develop high-converting creatives and landing pages.
• Create dashboards and present weekly/monthly performance insights.
• Identify opportunities to improve campaign efficiency and scale leads.

Skills

Paid advertising

Google Ads

LinkedIn Ads

GA4

GTM

A/B Testing

Campaign optimization

Analytics

Tools

GA4

Google Tag Manager

LinkedIn Campaign Manager

Google Ads Manager

Job description

Role & Responsibilities

• Plan, execute, and optimize paid digital campaigns across Google Ads (Search, Display, Performance Max) and LinkedIn Ads.
• Own campaign strategy, execution, optimization, and reporting to achieve lead generation and pipeline goals.
• Monitor and optimize campaign performance based on key metrics including CTR, CPC, CPL, CPA, ROAS, and conversion rates.
• Implement and maintain accurate conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).
• Conduct keyword research, audience segmentation, bidding optimization, and A/B testing to improve campaign performance.
• Collaborate with content, design, and sales teams to develop high-converting ad creatives and landing pages.
• Create dashboards and present weekly/monthly performance reports with actionable insights.
• Continuously identify opportunities to improve campaign efficiency and scale lead generation.
• Stay updated with the latest trends, platform updates, and best practices across Google and LinkedIn advertising.

Preferred Candidate Profile

• Min 4 years of hands‑on experience in Performance Marketing.
• Minimum 4 years of experience managing Google Ads campaigns.
• Hands‑on experience managing LinkedIn Ads campaigns for B2B lead generation.
• Strong understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience implementing conversion tracking and attribution.
• Experience managing monthly advertising budgets of 20 lakh or more is preferred.
• Strong analytical and problem‑solving skills with a data‑driven mindset.
• Excellent communication and stakeholder management skills.
• Experience working with B2B SaaS, technology, IT services, or enterprise products will be preferred.
• Ability to work independently while collaborating with cross‑functional teams.

Perks & Benefits

• Competitive salary with annual performance reviews.
• Opportunity to work with leading global B2B technology clients.
• Exposure to high‑budget Google and LinkedIn advertising campaigns.
• Hybrid work model.
• High ownership and fast career growth in a growing organization.
• Collaborative and performance‑driven work environment.