Performance Marketing Expert

Creatief Media; Khordha; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Creatief Media in India is seeking a results-driven Performance Marketing Expert to plan, execute, and optimize paid digital campaigns across Meta Ads, Google Ads, and other relevant platforms. You will manage lead generation and conversions.

The role emphasizes data-driven optimization, A/B testing, and collaboration with content and design teams to improve ROI, while coordinating with clients and internal teams to drive measurable results.

Qualifications

• 2+ years of hands-on performance marketing experience.
• Strong expertise in Meta Ads Manager and Google Ads.
• Strong analytical and campaign optimization skills.
• Experience handling multiple client accounts simultaneously.
• Agency experience will be preferred.

Responsibilities

• Manage lead generation and conversion-focused campaigns.
• Plan campaign strategy, targeting, budgets, and media allocation.
• Optimize campaigns based on CPL, CPA, ROAS, CTR, and conversions.
• Conduct A/B testing of creatives, audiences, and landing pages.
• Set up and manage Pixel, GA4, GTM, conversion tracking, and remarketing.
• Prepare performance reports and actionable insights.
• Coordinate with content, design, and client servicing teams.

Skills

Meta Ads Manager

Google Ads

Analytics

Campaign optimization

A/B testing

Remarketing

Pixel

GA4

GTM

Reporting

Tools

GA4

GTM

Pixel

Job description

Performance Marketing Expert

We are looking for a results-driven Performance Marketing Expert to plan, execute, and optimize paid digital campaigns across Meta Ads, Google Ads, and other relevant platforms.

Key Responsibilities:

• Manage lead generation and conversion-focused campaigns.
• Plan campaign strategy, targeting, budgets, and media allocation.
• Optimize campaigns based on CPL, CPA, ROAS, CTR, and conversions.
• Conduct A/B testing of creatives, audiences, and landing pages.
• Set up and manage Pixel, GA4, GTM, conversion tracking, and remarketing.
• Prepare performance reports and actionable insights.
• Coordinate with content, design, and client servicing teams.

Requirements:

• 2+ years of hands-on performance marketing experience.
• Strong expertise in Meta Ads Manager and Google Ads.
• Strong analytical and campaign optimization skills.
• Experience handling multiple client accounts simultaneously.
• Agency experience will be preferred.

Objective:

Generate measurable business results while continuously improving campaign efficiency and ROI.