Performance Marketing Expert

Monture; Delhi; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Monture in India is seeking a performance-driven Digital Marketing Lead to plan, execute, and scale Google and Meta ad campaigns, hitting monthly ROAS and CAC targets.

You will own CRM retention flows and CRO testing, turning data into actionable insights, and coordinate with design and dev teams for creative and landing page iterations to optimize the funnel.

The role demands 3-7 years of hands-on D2C ads experience, independence, and a data-first mindset.

Qualifications

• 3–7 years hands-on experience running Google & Meta ads for D2C/e-commerce brands.
• Independent, self-driven with minimal guidance.
• Working knowledge of CRM tools, retention metrics & CRO/A-B testing frameworks.
• Data-driven, translates learnings into actionable deliverables.
• Owns outcomes end-to-end with a proactive mindset.

Responsibilities

• Plan, execute & scale Google/Meta ad campaigns to hit ROAS and CAC targets.
• Own CRM & retention flows (email/SMS/WhatsApp) to boost repeat purchases.
• Run CRO audits and ship A/B tests to lift conversions.
• Track spends, budgets & campaign P&L; report weekly results.
• Turn data into insights and action plans for next sprint.
• Coordinate with design/dev/content for creatives and landing pages.

Skills

Google Ads

Meta Ads

CRM tools

Email marketing

A/B testing

CRO

Job description

Role & responsibilities

• Plan, execute & scale Google/Meta ad campaigns to hit monthly ROAS & CAC targets
• Own CRM & retention flows (email/SMS/WhatsApp) to increase repeat purchase rate
• Run CRO audits on site funnels; ship A/B tests to cut drop-off and lift conversion rate
• Track spends, budgets & campaign P&L; report weekly performance vs targets
• Turn ad, CRM & funnel data into insights and next-sprint action plans
• Coordinate with design/dev/content for creative and landing page iterations

Preferred candidate profile

• 3-7 yrs hands-on experience running Google & Meta ads for D2C/e-commerce brands
• Solves problems independently; needs zero hand-holding or spoon-feeding
• Working knowledge of CRM tools, retention metrics & CRO/A-B testing frameworks
• Data-first, feedback-driven; converts learnings into deliverables fast
• Owns outcomes end-to-end with a proactive, solution-first mindset