Performance Marketing Executive (Skincare/Beauty Industry)

Dermalist Skincare Pty; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Dermalist is seeking a Performance Marketing Executive with hands-on experience in the D2C skincare/beauty space to plan, execute, analyze, and optimize paid campaigns across Meta Ads, Google Ads, and other platforms to drive customer acquisition and revenue growth.

You will monitor metrics like ROAS, CAC, CTR, CPC, and CVR; manage budgets; test audiences and creatives; collaborate with Creative, Social, Influencer, Brand, and E-commerce teams; and maintain dashboards and reports to guide

Qualifications

• 2–4+ years of relevant experience in Performance Marketing.
• Mandatory experience with a D2C skincare/beauty brand. (Mumbai Based Candidates only)
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Good understanding of GA4, tracking, attribution, and performance analytics.
• Strong knowledge of D2C customer acquisition, conversion funnels, remarketing, and revenue growth.
• Experience managing and scaling paid media budgets.
• Strong analytical, problem-solving, and communication skills.
• Must be currently based in Mumbai and comfortable working on-site.

Responsibilities

• Manage and optimise campaigns across Meta Ads, Google Ads, and other paid platforms.
• Drive customer acquisition, conversions, revenue, and scalable growth.
• Monitor key metrics including ROAS, CAC, CTR, CPC, CPM, CVR, AOV, and CPA.
• Manage campaign budgets and optimise spends across platforms, audiences, products, and campaigns.
• Test new audiences, creatives, campaign structures, and offers.
• Work closely with Creative, Social Media, Influencer Marketing, Brand, and E-commerce teams.
• Analyse campaign performance and provide data-driven recommendations.
• Plan performance campaigns for product launches, offers, festive campaigns, and sales.
• Conduct competitor and market analysis.
• Maintain campaign reports, dashboards, and performance trackers.

Skills

Meta Ads

Google Ads

GA4 / Analytics

D2C Marketing

Budget Management

Campaign Optimization

Data Analysis

Communication Skills

Tools

Meta Ads Manager

Google Ads

GA4

Job description

Dermalist is looking for a Performance Marketing Executive with hands-on experience in the D2C skincare/beauty industry. The ideal candidate will be responsible for planning, executing, analysing, and optimising paid marketing campaigns to drive customer acquisition, revenue growth, and overall business performance.

Key Responsibilities

• Manage and optimise campaigns across Meta Ads, Google Ads, and other paid platforms.
• Drive customer acquisition, conversions, revenue, and scalable growth.
• Monitor key metrics including ROAS, CAC, CTR, CPC, CPM, CVR, AOV, and CPA.
• Manage campaign budgets and optimise spends across platforms, audiences, products, and campaigns.
• Test new audiences, creatives, campaign structures, and offers.
• Work closely with Creative, Social Media, Influencer Marketing, Brand, and E-commerce teams.
• Analyse campaign performance and provide data-driven recommendations.
• Plan performance campaigns for product launches, offers, festive campaigns, and sales.
• Conduct competitor and market analysis.
• Maintain campaign reports, dashboards, and performance trackers.

Requirements

• 2–4+ years of relevant experience in Performance Marketing.
• Mandatory experience with a D2C skincare/beauty brand. (Mumbai Based Candidates only)
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Good understanding of GA4, tracking, attribution, and performance analytics.
• Strong knowledge of D2C customer acquisition, conversion funnels, remarketing, and revenue growth.
• Experience managing and scaling paid media budgets.
• Strong analytical, problem-solving, and communication skills.
• Must be currently based in Mumbai and comfortable working on-site.

Preferred Candidate Profile

Candidates with experience working with established D2C skincare/beauty brands such as Minimalist, mCaffeine, Foxtale, The Derma Co, Hyphen, or similar brands will be strongly preferred.

Candidates without relevant D2C skincare/beauty experience may not be considered for this position.