D2C SEO Specialist (SKINCARE INDUSTRY)

Beyond Border Consultants; Delhi; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work model

On-site core days in Bengaluru or mmb

Job summary

Beyond Border Consultants in India is seeking a senior SEO lead to own end-to-end strategy for multiple D2C skincare brands. You will drive technical audits, keyword mapping, content coordination, and SERP performance with a data-driven approach.

You will collaborate with marketing and product teams, optimize product pages, metadata, and schema markup, and track KPIs via GA4 and Looker Studio in a hybrid setup.

Qualifications

• Experience with Google Search Console and keyword research.
• Proficiency in Ahrefs, SEMrush, and similar SEO tools.
• Strong knowledge of on-page and technical SEO audits.

Responsibilities

• Own end-to-end SEO strategy for 5 D2C skincare brands, including audits and keyword mapping.
• Lead on-page and off-page optimization across product pages, metadata, and schema markup.
• Collaborate with content writers to create conversion-focused skincare content targeting commercial keywords.
• Perform competitive gap analysis using Ahrefs, SEMrush, Helium 10 to emulate top performers.
• Track organic KPI metrics and build dashboards in GA4 and Looker Studio.
• Coordinate with e-commerce teams to implement SEO-friendly UX changes.

Skills

Google Search Console

Ahrefs

SEMrush

Google Analytics 4

Schema markup

Keyword research

On-page SEO

Technical SEO audits

Job description

About the Opportunity

A fast-scaling D2C beauty and skincare brand builder operating across India and Southeast Asia, we empower emerging skincare brands to dominate digital shelf space through data-driven SEO, content, and conversion-optimization strategies. Operating at the intersection of e-commerce, digital marketing, and consumer behavior, we build category-defining brand experiences that rank #1 on Google, Amazon, and Flipkart - turning niche products into market leaders.

Role & Responsibilities

• Own end-to-end SEO strategy for 5 D2C skincare brands - including technical audits, keyword mapping, content roadmaps, and SERP performance tracking.
• Lead on-page and off-page optimization: optimize product pages, category structures, metadata, internal linking, and schema markup for Google and e-commerce platforms.
• Collaborate with content writers and designers to produce high-intent, conversion-oriented content that ranks for commercial skincare keywords (e.g., "best acne serum for oily skin," "anti aging cream for 30s").
• Run competitive gap analysis using tools like Ahrefs, SEMrush, and Helium 10 to reverse-engineer top-performing skincare competitors on Google and Amazon.
• Track, report, and optimize organic traffic KPIs (CTR, rankings, conversions, bounce rate) with dashboards in Google Analytics 4 and Looker Studio.
• Coordinate with e-commerce teams to implement SEO-friendly UX changes - mobile speed, product video SEO, FAQ schema, and review-rich snippets.

Skills & Qualifications

Must-Have

• Google Search Console
• Ahrefs
• SEMrush
• Google Analytics 4
• Schema markup
• Keyword research
• On-page SEO
• Technical SEO audits

Preferred

• Amazon SEO / A9 algorithm experience
• Flipkart SEO / Seller Central optimization
• Skincare product category knowledge

Benefits & Culture Highlights

• Work with breakout skincare brands scaling from ₹10Cr to ₹100Cr in ARR
• Hybrid work model with core on-site days in Bengaluru or Mumbai
• High-impact role - your SEO decisions directly move revenue and market share