Meta Ads - Content (Performance Marketing-Kannada)

Lokal; India; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

End-to-end ownership of marketing

Training and mentorship

Performance-based growth opportunities

Job summary

Lokal, India's largest regional content platform, is seeking a hands-on Performance Marketing professional to manage digital marketing initiatives. This role involves crafting engaging ads, running Meta Ads and Google Ads campaigns, and optimizing for performance.

This position promises direct business impact through marketing experiments, training from leadership, and opportunities for performance-based growth.

If you're ready to take ownership and drive growth, join us at Lokal!

Qualifications

• 1–3 years of experience in performance marketing content or growth marketing.
• Hands-on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills in English and a regional language preferred.
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.

Responsibilities

• Manage end-to-end digital marketing, including ads and content.
• Conduct audience and market research for app promotion.
• Write ads designed to drive downloads and purchases.
• Create and ship multiple creative variants efficiently.
• Run A/B tests and analyze performance metrics.
• Ensure creatives are culturally relevant to target audiences.

Skills

Performance marketing content

Copywriting

Meta Ads

Google Ads

Analytical skills

Job description

Meta Ads - Content (Performance Marketing-Kannada)

• Full-time

What is Lokal

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI‑driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well‑being via community-driven support
• AstroLokal – Instant access to trusted astrologers through audio and chat
• And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI‑powered personal assistants.

About the role

We are looking for a hands‑on Performance Marketing professional to manage end‑to‑end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high‑ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities

• Study the audience, the market, and the competition for each app, then write ads that get people to download and make that first purchase.
• Decide the angle, the hook, the format, and the script, and write it yourself.
• Brief designers and video editors on your concepts and follow through until the output matches your intent.
• Ship multiple creative variants per campaign (80‑100 per week) – fast cycles, not one polished ad a week.
• Run your own A/B tests, read the results, and decide what to try next.
• Track what's working in each market and make sure the creative feels native to that audience.

Must‑Have

• 1–3 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

What We Offer

• End-to-end ownership of marketing.
• Training and mentorship from leadership.
• High learning curve with direct business impact.
• Performance-based growth opportunities.

Why This Role Is Exciting

• You will directly drive growth through paid marketing and experiments.
• You will own end-to-end performance—from ads to insights and optimization.
• You will test, learn, and scale what works with real business impact.
• High visibility with leadership and a steep learning curve.