Performance Marketing Executive (B2B)

Zealmax Innovations; Navrangpura; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Zealmax Innovations in India seeks a seasoned B2B digital marketer to drive lead generation across LATAM and Africa. Plan and execute campaigns, manage lead flow from Alibaba, marketplaces, ABM platforms, and paid/organic channels to hit MQL/SQL targets.

Collaborate with sales to refine targeting and messaging, briefing design and social teams, and track funnel metrics with regular reporting. Excellent stakeholder coordination and hands-on optimization are required.

Qualifications

• Experience leading B2B digital marketing campaigns with a focus on lead generation (MQL/SQL).
• Strong ability to coordinate between sales, design and social/content teams.

Responsibilities

• Plan and execute digital campaigns to generate MQLs and SQLs for LATAM & Africa.
• Manage lead flow across B2B channels including Alibaba and ABM platforms.
• Own lead volume and lead-quality targets for the region.
• Coordinate with sales to refine targeting and messaging; report on funnel performance.
• Brief design and social teams to ensure output aligns with sales goals.

Skills

Lead generation

B2B marketing

ABM tools

Paid media (LinkedIn, Google, Meta)

Alibaba

Campaign optimization

Sales coordination

Briefing design/social teams

Analytics / funnel metrics

Tools

ABM platforms

Alibaba

Job description

Role & responsibilities

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Lead Generation (LATAM & Africa)

• Plan and execute digital campaigns to generate MQLs and SQLs from target markets across Latin America and Africa.
• Manage lead flow across B2B channels including Alibaba, marketplaces, ABM platforms, and paid/organic digital channels.
• Own lead volume and lead-quality targets for the region.

Sales Coordination & Campaign Optimization

• Work closely with the sales team to understand lead quality, disqualification reasons, and conversion patterns.
• Use sales feedback to refine targeting, messaging, and channel mix closing the loop between lead capture and lead conversion.
• Maintain a clear view of the MQL SQL opportunity funnel and report on it regularly.

Cross-Functional Briefing (Sales Design Social)

• Understand the sales team's market objectives and priorities, and translate them into actionable creative briefs.
• Brief the design team on ad creatives and the social/content team on social content, ensuring output aligns with sales goals and market context.
• Act as the connective tissue between what sales needs and what marketing produces.

Channel & Tool Management

• Manage and optimize presence on B2B platforms such as Alibaba and other lead-generation / ABM tools.
• Track spend, cost-per-lead, and cost-per-qualified-lead across channels.

Preferred candidate profile

• 24 years of hands-on B2B digital marketing experience.
• Demonstrated experience generating and qualifying B2B leads (MQL/SQL frameworks).
• Working knowledge of B2B channels like Alibaba and familiarity with ABM tools.
• Understanding of paid media (LinkedIn, Google, Meta) in a B2B context.
• Comfortable working directly with sales teams and interpreting lead-quality feedback.
• Strong coordination skills. Able to write clear briefs for design and social/content teams.
• Data-literate: can read campaign and funnel metrics and act on them.