Digital Sales Specialist

Transgraph Consulting; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Transgraph Consulting is seeking a Digital Sales Specialist with strong SEO, performance marketing, and digital lead generation expertise to drive pipeline growth for TransGraphs commodity intelligence platform. This is a revenue-linked role combining digital marketing and inside sales to generate, nurture, and convert high-quality inbound and outbound leads across global markets.

The candidate should have 5+ years in digital marketing and B2B lead generation, excellent English communication,

Qualifications

• Masters degree in marketing or related field.
• 5+ years in digital marketing and B2B lead generation.
• Strong command of English, written and verbal.
• Experience with SEO/SEM, content, and analytics tools.
• Proven ability to generate and convert digital leads into revenue.

Responsibilities

• Digital Demand Generation & SEO: own SEO strategy, drive inbound leads, and optimize content.
• Lead Generation & Pipeline Building: generate qualified leads, build global target accounts, run multi-channel campaigns.
• Digital Sales & Conversion: engage inbound leads, coordinate demos, and position TransGraphs offerings.
• Campaign Analytics & Optimization: monitor CPL, CAC, ROI and build dashboards for performance tracking.
• Go-to-Market & Content Alignment: collaborate on content, thought leadership, webinars, and AI-enabled optimization.

Skills

Digital marketing

B2B lead generation

Lead nurturing

CRM & analytics

Multi-channel outreach

Storytelling & communication

Education

Masters degree in marketing/sales

Tools

Google Ads

LinkedIn Ads

Google Analytics

Looker Studio

Job description

We are looking for a Digital Sales Specialist with strong expertise in SEO, performance marketing, and digital lead generation to drive pipeline growth for TransGraphs commodity intelligence platform.

This is a revenue-linked role, combining digital marketing + inside sales, where the candidate will be responsible for generating, nurturing, and converting high-quality inbound and outbound leads across global markets.

Key Roles and Responsibilities:

1. Digital Demand Generation & SEO

Own and execute SEO strategy to drive organic traffic, keyword rankings, and inbound leads, preferred experience in research/consulting/commodity/financial analytics industry

Manage SEM campaigns (Google Ads, LinkedIn Ads) focused on B2B lead acquisition.

Identify high-intent keywords related to commodity intelligence, price risk management, and procurement analytics.

Optimize and manage website content, landing pages, and funnels for conversion (CRO).

Forecast and track budget for all campaigns and should be able to plan the CRM-related activities.

2. Lead Generation & Pipeline Building

Generate qualified leads (MQLs/SQLs) through digital channels, email campaigns, and outbound prospecting.

Build and manage target account lists across the globe - US, Europe, MENA, APAC, etc.

Run multi-channel outreach campaigns (email, LinkedIn, web forms, webinars).

Ensure strong pipeline hygiene, tracking, and reporting in CRM.

Working knowledge of lead generation/go-to-market tools.

3. Digital Sales & Conversion

Engage with inbound leads and convert them into sales-qualified opportunities.

Coordinate demos, pitch decks, and solution positioning for TransGraphs platform offerings.

Work closely with consulting and product teams to articulate value propositions and use cases.

Track and improve lead-to-conversion ratios and sales cycle efficiency.

4. Campaign Analytics & Optimization

Monitor and optimize campaigns using metrics like CPL, CAC, ROI, conversion rate.

Build dashboards (Google Analytics, Data Studio, and CRM) for performance tracking.

5. Go-to-Market & Content Alignment

Collaborate with research and consulting teams to translate insights into market-facing content.

Support thought leadership campaigns, whitepapers, and webinars for lead generation.

Use AI tools for content optimization, campaign ideation, and personalization.

Required Skills & Qualifications

Masters degree in marketing/sales or a related field.

5+ years in digital marketing + B2B lead generation

Strong expertise in:

• SEO (on-page, off-page, technical)
• Google Ads, LinkedIn Ads
• Google Analytics / Looker Studio
• Strong working knowledge of SEO/SEM best practices for professional services or consulting industries.
• Demonstrated ability to use generative AI tools for content, analysis, or campaign ideation.
• Proven track record of generating and converting digital leads into revenue
• Experience in B2B SaaS, consulting, or research-based selling
• Strong understanding of global markets (US/EU/APAC)
• Excellent written and verbal communication skills in English.
• Knowledge of working with gen-AI tools.

Preferred Profile

• Experience in commodity markets, procurement, or financial analytics platforms
• Familiarity with account-based marketing (ABM)
• Exposure to AI tools for marketing and sales automation
• Strong communication and storytelling skills