PPC Consultant | Immediate Joiner

TO THE NEW; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

TO THE NEW is seeking a highly experienced Performance Marketing specialist to drive B2B demand generation for IT services. You will own the full funnel—from strategy and campaigns to landing pages, lead quality analysis and pipeline attribution.

With 8+ years in performance marketing, you will manage LinkedIn Ads and Google Search Ads, optimizing ROAS, CPL, CAC, and MQL-to-SQL conversions while collaborating with sales and product teams to align revenue goals.

Qualifications

• 8+ years of hands-on experience in Performance Marketing with a strong focus on B2B lead generation and demand generation.
• Experience in IT Services, Digital Transformation, Technology Consulting, or related B2B tech environments.
• Deep expertise in LinkedIn Ads and Google Search Ads with measurable pipeline impact.

Responsibilities

• Own and execute the paid demand generation strategy across LinkedIn Ads, Google Search Ads, and emerging AI-powered advertising platforms
• Build, launch, optimize, and scale campaigns to generate qualified pipeline for enterprise technology and digital transformation services
• Manage budgets and monitor spend efficiency across channels, audiences, and campaigns
• Track KPIs such as Pipeline Generated, CPL, CAC, ROAS, CTR, CVR, and Marketing ROI
• Collaborate with Sales, Marketing, and Business Units to align objectives with revenue goals
• Develop ABM-focused audience segmentation for enterprise and mid-market prospects

Skills

LinkedIn Ads

Google Ads

B2B lead gen

Campaign optimization

A/B testing

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Looker Studio

HubSpot

Salesforce

LinkedIn Campaign Manager

Job description

Job Summary/ Your Role in a Nutshell:

We are looking for a highly experienced and results-driven Performance Marketing specialist with deep expertise in B2B demand generation for IT Services organizations. This role is focused on one outcome above all else: generating qualified pipeline and revenue opportunities through paid acquisition channels.

The ideal candidate will have 8+ years of hands-on experience managing and optimizing performance marketing campaigns, primarily across LinkedIn Ads and Google Search Ads, with a strong understanding of emerging AI-powered search and advertising ecosystems. The candidate should be comfortable owning the complete demand generation funnel, from campaign strategy and execution to landing page optimization, lead quality analysis, conversion tracking, and pipeline attribution.

This is not a brand awareness role. Success will be measured by pipeline generated, opportunity creation, lead quality, and overall return on marketing investment.

What you'll do:

• Own and execute the paid demand generation strategy across LinkedIn Ads, Google Search Ads, and emerging AI-powered advertising platforms
• Build, launch, optimize, and scale campaigns focused on generating qualified pipeline for enterprise technology and digital transformation services
• Manage campaign budgets and continuously monitor spend efficiency, ensuring optimal allocation across channels, audiences, and campaigns
• Track and optimize critical performance metrics including Pipeline Generated, Cost per Lead (CPL), Cost per Opportunity, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click Through Rate (CTR), Conversion Rate (CVR), and Marketing ROI
• Partner closely with Sales, Marketing, and Business Units to align campaign objectives with revenue goals
• Develop audience segmentation and account-based targeting strategies for enterprise and mid-market prospects
• Monitor lead quality throughout the funnel and work closely with sales teams to improve MQL-to-SQL conversion rates and opportunity creation
• Own campaign analytics, attribution models, reporting dashboards, and performance reviews
• Conduct continuous A/B testing across ad creatives, messaging, audience segments, landing pages, forms, and bidding strategies
• Analyze keyword performance, search intent, competitor activity, impression share, and campaign effectiveness to identify growth opportunities
• Collaborate with content, design, and web teams to improve ad creatives, landing page experiences, conversion rates, and overall campaign performance
• Ensure accurate implementation and maintenance of tracking systems, conversion events, UTM structures, CRM integrations, and attribution frameworks
• Provide weekly and monthly performance reviews highlighting pipeline contribution, insights, optimization opportunities, and business impact
• Stay current with evolving advertising capabilities across LinkedIn, Google, AI-powered search platforms, and B2B demand generation best practices
• Drive a culture of experimentation, performance optimization, and measurable business outcomes

What you need:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 8+ years of hands-on experience in Performance Marketing with a strong focus on B2B lead generation and demand generation
• Significant experience working within IT Services, Digital Transformation, Technology Consulting, Engineering Services, or related B2B technology environments
• Deep expertise in LinkedIn Ads and Google Search Ads with a proven record of generating measurable business pipeline
• Strong understanding of enterprise buying journeys, account-based marketing, lead nurturing, and pipeline acceleration
• Experience managing large advertising budgets and delivering measurable ROI
• Advanced knowledge of campaign analytics, attribution models, conversion tracking, and CRM integration
• Strong understanding of landing page optimization, conversion rate optimization (CRO), and lead qualification frameworks
• Expertise in keyword strategy, audience targeting, bidding models, campaign architecture, and performance optimization
• Experience with tools such as Google Analytics, Google Tag Manager, Looker Studio, HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, and other marketing technology platforms
• Strong analytical skills with the ability to translate campaign data into actionable business recommendations
• Excellent communication, stakeholder management, and project management skills
• Ability to work independently with a high degree of ownership and accountability

What sets you apart:

• Proven experience generating pipeline and revenue for enterprise IT Services organizations
• Strong understanding of Account-Based Marketing (ABM) and enterprise demand generation strategies
• Experience working closely with sales leadership and revenue operations teams
• Familiarity with advertising opportunities across AI-powered search and conversational platforms
• Demonstrated ability to scale campaigns while maintaining lead quality and efficiency
• Strong commercial mindset with a focus on business outcomes rather than marketing activity metrics
• Exceptional attention to detail, problem-solving abilities, and data-driven decision-making
• Track record of consistently exceeding lead generation and pipeline targets