Performance Marketing Executive - App Marketing

Bhaktilok; Bengaluru South; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Bhaktilok in Bengaluru is seeking a Performance Marketing Executive to manage multiple mobile apps using Meta Ads and Google Ads. The ideal candidate will be technically strong, data-driven, and capable of independently optimizing and scaling campaigns to drive installs, purchases, subscriptions, and revenue.

You will monitor performance metrics such as CPI, CPA, CAC, ROAS, and retention, conduct A/B tests, and collaborate with creative teams to craft high-performing ads and new growth angles

Formación

• Experience managing Meta Ads Manager and Google Ads for apps.
• Proven ability to optimize CPI/CPA and ROAS with data-driven decisions.
• Strong Excel/Sheets skills for data analysis and reporting.

Responsabilidades

• Plan, launch, manage, and optimize Meta & Google Ads campaigns for app installs, purchases, and subscriptions.
• Monitor and improve CPI, CPA, CAC, CTR, CPM, CVR, ROAS, LTV, and retention.
• Analyze campaign, audience, creative, placement, keyword, and funnel-level performance.
• Identify performance issues and take data-driven optimization decisions.
• Develop and execute scaling strategies while maintaining target CPA/ROAS.
• Conduct continuous A/B testing of creatives, audiences, messaging, and campaign structures.
• Work with Creative & Content teams to develop high-performing ad creatives and new growth angles.
• Manage tracking, attribution, events, UTM parameters, and deep links.
• Prepare performance reports and provide actionable growth insights.

Conocimientos

Meta Ads Manager

Google Ads

App Campaigns

Excel / Sheets

Data-driven

Herramientas

Firebase

AppsFlyer

GA4

Adjust

Descripción del empleo

We are looking for a Performance Marketing Executive to manage and grow our multiple mobile apps through Meta Ads and Google Ads. The ideal candidate should be technically strong, data-driven, and capable of independently optimizing and scaling campaigns.

Key Responsibilities

• Plan, launch, manage, and optimize Meta & Google Ads campaigns for app installs, purchases, and subscriptions.
• Monitor and improve CPI, CPA, CAC, CTR, CPM, CVR, ROAS, LTV, and retention.
• Analyze campaign, audience, creative, placement, keyword, and funnel-level performance.
• Identify performance issues and take data-driven optimization decisions.
• Develop and execute scaling strategies while maintaining target CPA/ROAS.
• Conduct continuous A/B testing of creatives, audiences, messaging, and campaign structures.
• Work with Creative & Content teams to develop high-performing ad creatives and new growth angles.
• Manage tracking, attribution, events, UTM parameters, and deep links.
• Prepare performance reports and provide actionable growth insights.

Technical Skills

• Strong hands-on experience with Meta Ads Manager & Google Ads.
• Good understanding of App Campaigns, app acquisition, purchase/subscription optimization, and scaling.
• Experience with Firebase / AppsFlyer / GA4 / Adjust or similar platforms.
• Strong Excel / Google Sheets and data-analysis skills.
• Understanding of attribution, conversion tracking, deep links, and app events.
• Strong knowledge of performance marketing metrics and funnel analysis.

What We Look For

• Analytical & data-driven mindset
• Strong problem-solving skills
• Ability to scale campaigns and drive growth
• Strong understanding of creative performance
• Ability to manage multiple apps and campaigns
• Proactive, experiment-driven approach
• Focus on business outcomes, revenue, and profitability, not just installs