Paid Marketing Executive Performance and App Marketing

Choice International; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Choice International in Mumbai seeks a Performance Marketing Executive with hands-on experience in App Install Marketing, Google Ads, and Meta Ads. You will drive app installs, user growth, and lead generation through data-driven paid campaigns.

Responsibilities include planning and optimizing Google App Campaigns, Meta App Campaigns, Search, Display, and Remarketing, while managing budgets, tracking, and performance reports to improve ROAS and LTV.

Qualifications

• 2–6 years in Performance Marketing / Digital Marketing / App Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience in App Install & User Acquisition preferred.
• Good understanding of AppsFlyer/Firebase, GA4, GTM, Meta CAPI, and attribution.

Responsibilities

• Plan, execute, and optimize Google App Campaigns, Meta App Campaigns, Search, Display, and Remarketing campaigns.
• Drive quality app installs and user acquisition, optimizing CPI, CPA, CAC, retention, ROAS, and LTV.
• Manage the complete funnel from Ad Install Registration KYC Account Opening First Transaction Active Customer.
• Monitor and optimize campaign budgets, audiences, creatives, bidding, and placements.
• Manage Meta and Google conversion tracking and troubleshoot tracking discrepancies.
• Work with AppsFlyer/Firebase, GA4, GTM, Meta CAPI, UTM tracking, and deep linking.
• Run A/B tests across creatives, audiences, landing pages, and campaign strategies.
• Prepare regular performance reports and provide actionable insights for campaign improvement.
• Have working knowledge of LinkedIn Ads, WhatsApp Ads, Quora Ads, and X (Twitter) Ads.

Skills

Performance Marketing

Google Ads

Meta Ads

App Install Marketing

User Acquisition

Data-driven marketing

Campaign optimization

Tools

AppsFlyer

Firebase

GA4

GTM

Meta CAPI

UTM tracking

Deep linking

LinkedIn Ads

WhatsApp Ads

Quora Ads

X Ads

Job description

Paid Marketing Executive Performance & App Marketing

Department: Digital Marketing
Location: Mumbai
Experience: 2–6 Years
Employment Type: Full-Time

Job Summary

We are looking for a Performance Marketing Executive with hands-on experience in App Install Marketing, Google Ads, and Meta Ads. The candidate will be responsible for driving app installs, user acquisition, lead generation, account openings, and customer growth through data-driven paid marketing campaigns.

Key Responsibilities

• Plan, execute, and optimize Google App Campaigns, Meta App Campaigns, Search, Display, and Remarketing campaigns.
• Drive quality app installs and user acquisition, optimizing CPI, CPA, CAC, retention, ROAS, and LTV.
• Manage the complete funnel from Ad Install Registration KYC Account Opening First Transaction Active Customer.
• Monitor and optimize campaign budgets, audiences, creatives, bidding, and placements.
• Manage Meta and Google conversion tracking and troubleshoot tracking discrepancies.
• Work with AppsFlyer/Firebase, GA4, GTM, Meta CAPI, UTM tracking, and deep linking.
• Run A/B tests across creatives, audiences, landing pages, and campaign strategies.
• Prepare regular performance reports and provide actionable insights for campaign improvement.
• Have working knowledge of LinkedIn Ads, WhatsApp Ads, Quora Ads, and X (Twitter) Ads.

Required Skills

• 2–6 years of experience in Performance Marketing / Digital Marketing / App Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience in App Install & User Acquisition is preferred.
• Good understanding of AppsFlyer/Firebase, GA4, GTM, Meta CAPI, and attribution.
• Strong analytical and data-driven approach.
• Experience in Fintech, BFSI, Investment, Insurance, or Financial Services will be an advantage.