Performance Marketing Executive (AI Startup/ D2C/ 1-3 years)

PeopleGene; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

PeopleGene is seeking a Performance Marketing Specialist in Bengaluru to execute and optimize paid advertising campaigns across Meta, Google, and other digital platforms. You will monitor performance daily and implement data-driven optimizations to improve ROAS, CPA, CTR, and conversions.

You will coordinate with creative and content teams to ensure alignment with objectives and brand guidelines, assist in planning, targeting, A/B testing, and budget allocation, and prepare regular performance

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, or a related field is required.
• 1–3 years of hands-on experience in performance marketing for D2C, e-commerce, or consumer brands preferred.
• Experience managing campaigns on Meta Ads and Google Ads is expected.
• Strong ability to interpret data, optimize campaigns, and report insights.

Responsibilities

• Execute and optimize paid advertising campaigns across Meta, Google, and other digital platforms.
• Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CTR, and conversions.
• Coordinate with creative and content teams to ensure ad creatives align with campaign objectives and brand guidelines.
• Assist in campaign planning, audience targeting, A/B testing, and budget allocation.
• Prepare regular performance reports and share actionable insights with stakeholders.
• Track key marketing metrics using analytics and advertising platforms.
• Stay updated with platform changes, industry trends, and best practices in performance marketing.
• Support the management of campaign budgets while ensuring efficient spend and performance.

Skills

Analytical skills

Communication

Coordination

Education

Bachelor's degree in Marketing, Business, Digital Media, or a related field

Tools

GA4

Meta Events Manager

Google Tag Manager

Excel/Google Sheets

Job description

• Execute and optimize paid advertising campaigns across Meta, Google, and other digital platforms.
• Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CTR, and conversions.
• Coordinate with creative and content teams to ensure ad creatives align with campaign objectives and brand guidelines.
• Assist in campaign planning, audience targeting, A/B testing, and budget allocation.
• Prepare regular performance reports and share actionable insights with stakeholders.
• Track key marketing metrics using analytics and advertising platforms.
• Stay updated with platform changes, industry trends, and best practices in performance marketing.
• Support the management of campaign budgets while ensuring efficient spend and performance.

Good to have:

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• 1–3 years of hands-on experience in performance marketing for D2C, e-commerce, or consumer brands.
• Experience managing campaigns on Meta Ads and Google Ads.
• Understanding of audience targeting, bidding strategies, conversion tracking, and campaign optimization.
• Strong analytical skills to interpret campaign data and recommend improvements.
• Good communication and coordination skills to work with internal teams.
• Proficient in Microsoft Excel/Google Sheets and marketing analytics tools.
• Familiarity with Google Analytics (GA4), Meta Events Manager, Google Tag Manager, or similar tools.