Performance Marketing - Associate

Pratilipi; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Pratilipi in Bengaluru is seeking an Associate Performance Marketer to lead planning, execution, and optimization of digital acquisition campaigns across Google, Meta, and repeat purchase initiatives. The role focuses on driving customer acquisition, revenue, and campaign efficiency using data and insights.

You will collaborate with analytics and creative teams, run A/B tests, track KPIs, and contribute to optimization of landing pages and customer journeys to improve conversion rates in a

Qualifications

• 2+ years in performance marketing, preferably in D2C/e‑commerce.
• Strong hands-on experience with Google Ads and Meta Ads.
• Solid understanding of D2C metrics and conversion funnels.
• Experience in A/B testing and performance reporting.
• Proficiency with GA4 and attribution tools.

Responsibilities

• Manage and optimize performance marketing campaigns across Google Ads and Meta.
• Monitor campaigns to align with revenue goals and KPIs.
• Support bidding, budgeting, structuring, and ongoing optimization.
• Run multivariate and A/B tests across audiences and creatives.
• Analyze performance data and prepare dashboards and reports.
• Collaborate with analytics and creative teams to improve conversions.

Skills

Google Ads

Meta Ads

D2C metrics

A/B testing

GA4

Problem solving

Job description

We are looking for a results driven Associate Performance Marketer to work on the planning,

execution, and optimization of digital acquisition campaigns across Google, Meta & repeat

purchase. The role will focus on driving customer acquisition, revenue, repeat purchase rate and

campaign efficiency while leveraging data and insights to continuously improve performance.

Key Responsibilities

Campaign Management & Execution:

• Execute and manage performance marketing campaigns across Google Ads and Meta.
• Monitor campaign performance and ensure campaigns are aligned with business and revenue objectives.
• Support bidding, budget allocation, campaign structuring, and ongoing optimization.
• Conduct A/B tests and experiments across audiences, creatives, landing pages, and campaign setups.

Data Analysis & Optimization:

• Track and analyze key performance metrics.
• Identify performance trends, gaps, and opportunities and recommend corrective actions.
• Prepare regular campaign performance reports and dashboards.
• Support forecasting and performance planning based on historical trends and campaign data.
• Work with analytics and attribution tools to understand channel and campaign effectiveness.
• Work closely with the creative team to develop and test performance-led ad creatives.
• Provide data-backed inputs on ad messaging, formats, audiences, and creative performance.
• Support website and landing-page optimization initiatives to improve conversion rates and customer journeys.
• Work with internal teams to identify opportunities across the customer funnel.
• Support broader D2C growth initiatives across acquisition, conversion, and retention.

Required Skills & Experience

• 2+ years of hands‑on experience in performance marketing, preferably with 1–2+ years in a D2C/e‑commerce environment.
• Strong hands‑on experience with Google Ads & Meta Ads
• Good understanding of key D2C metrics.
• Experience in campaign optimization, budget management, A/B testing, and performance reporting.
• Working knowledge of Google Analytics/GA4 and attribution/analytics tools.
• Strong analytical and problem‑solving skills with a data‑driven approach.
• Good communication and stakeholder management skills.
• Ability to work in a fast‑paced, highly performance‑oriented environment.

Good to Have

• Experience working with D2C brands at Scale.
• Understanding of shopify, website merchandising, CRO, and customer funnel optimization.
• Experience working with large‑scale performance budgets.
• Knowledge of broader e‑commerce growth strategies.